All posts by Jrox.com

Boost Your Traffic With Product Reviews

After “How To Use Product Reviews As An Effective Sales Strategy,” here are more ways you can use product reviews to generate more traffic.

When it comes to making purchasing decisions, you really can’t tell how your customers decide to click on the ‘Buy’ button.

  • Someone in a hurry could have just picked the first few options presented on the search results page, and those results included your website (SEO).
  • Your website may have been recommended to a prospective customer by an affiliate or  a friend (word-of-mouth and affiliate programs).
  • A research-driven prospect found your product reviews and that convinced them to make a purchase (high-value content).

Of these three scenarios, we’ll focus on the last part.

The Internet’s influence has made us update-ravenous and habituated for more data. It’s not just the speed at which we can get it, it’s the  blatant promise of what we can do with it — the potential — that is addicting.  If you want to leverage your product reviews into getting more traffic to your website, it’s pretty hard to go wrong in providing too much data in this case.

What you want to do is present it well.

Rules of thumb:

  • Walls of text are generally visual turn-offs. Breaking information down into manageable bites  with bullets, subheadings and short paragraphs helps your readers quickly get to the salient points they need to formulate a decision.
  • To boost your search engine ranks, you can put information on individual pages.  This also gives your visitors the  option to just open new tabs instead of having to click forwards or backwards to read more.
  • Present different data differently: individual reviews on separate pages, product comparisons (in chart form, for example) on one page.
  • Optimizing all your products page reviews with focused keywords helps people find you faster:  ‘product review’, ‘product specs’ or ‘product specifications’,  etc.
  • If you offer tutorials on how to use your products:  using keywords  like  ‘product tutorials’, ‘DIY’, ‘step-by-step’ will also help.

Continue reading Boost Your Traffic With Product Reviews

How To Use Product Reviews As An Effective Sales Strategy

When it comes to making buying decisions, people want to make a good choice, and for that, they turn to the internet to get the the information they need. As a customer yourself, you want to make an informed decision, so you look around. You do the research.

If you want to keep things affordable, for instance, there are numerous tools you can use to track prices. For example: Lifehacker’s Five Best Price Tracking Tools article shows the top 5 price tracking tools as voted by their readers.

But the most effective way of getting all the information you need to decide is through looking at product reviews.  For that, simply look at Amazon’s rating system as the best example out there.

 

Amazon prides itself on keeping their product ratings and reviews honest because their reviews system is incredibly important to selling products –and as the world’s biggest e-commerce company, Amazon’s continued survival is all about the sales. Good reviews — and a cutting-edge review system– is good for their business.

Customer’s can’t touch or examine products displayed online, and so, keeping the reviews honest helps protect the reliability and trustworthiness of Amazon’s brand And customer-supplied proof of product quality helps support all  the customers and the marketplace. It’s social proof and information-sharing. Continue reading How To Use Product Reviews As An Effective Sales Strategy

How To Get High-Value Sales Leads from Your Opt-In Page

When it comes to online marketing, one of the key pillars of a building successful online business is having a healthy and growing mailing list.

It’s simple, very basic business advice for today. You establish a website, you give good, valuable content, relevant to your target market, and you build an email list.

  • You offer freebies, people sign up to get those in exchange for their names and email addresses.
  • You get names and email addresses, you build a  mailing list of people who have given you their permission to contact them and who have shown they are interested in your content.
  • You build a pool of subscribers, a group of people who have pre-qualified themselves to be your customers simply by signing up, whether to get notified every time you update, or receive a free report with relevant, valuable, helpful information.

 

That’s part of the basic practices. The further on you grow into managing your business and connecting with your customers, the more you can develop an eye towards spotting the nuances and driving needs of your market. You want to succeed, so of course you study better ways of monetizing your website, leveraging your content, and converting your leads into actual sales.

You study your customers. You study your conversion rates. You read customer feedback, etc.  and you act on what you learn, adjusting your actions to make the best next choice.  With this consistent study, the real-time analysis,  and staying on top of things…you  sharpen your business acumen. And you develop your gut instincts.

The further along you get, you can realize that some tactics or strategies need to be revamped or discarded entirely,  to make room for ones that work better. It’s at this stage that you can truly start taking counterintuitive-seeming steps that actually help maximize your work and leverage your mailing list. Continue reading How To Get High-Value Sales Leads from Your Opt-In Page

How To Use Personalization In Marketing

If you’ve been keeping up with marketing industry trends, you ‘ve probably heard a lot about personalization. Given the competition you face and the rising customer expectations because of that, it’s becoming more difficult to  sell  your products to anonymous, generic market prospects.  The pressure is on to create marketing campaigns that can really connect with people. The difficulty lies in finding the best ways to do so without breaking the bank, or investing in personalization tools that are labor and time-intensive.

To get past  the initial confusion and concerns, we need to define what personalization is in this context. In marketing, personalization breaks down into two things:

  • It is identifying the relevant attributes of a person. We can refer to demographics, customer behavior and profile, and their potential towards the product. Will they embrace it? Is the particular market viable and lucrative enough to support the effort?
  • Then, it is customizing their online experience with your company or business by showing them the product, content, choices or opportunities most relevant to their needs and desires.

Personalization tasks you to study your target consumers: you get a sense of their personality, their needs,  and their wants, and you create an experience with them that presents products or experiences that  hits their emotional and rational points.  This is to show them that your products will fulfill their needs and help them answer their wants.

It’s like getting taking all the relevant details of your target consumer to create a ‘focus personality’ — someone to aim your messages to specifically, tailor ads and marketing strategies to, and create  focused  messages for. Instead of  crafting messages towards a generic consumer, you  address the personality of your market.

Whether you’re a business-to-business  marketer, or a business-to-consumer marketer, personalization helps you create a more meaningful interaction with your prospects when you can present the best content they need at the right time.  And that is only the beginning. Continue reading How To Use Personalization In Marketing

‘Staging’ Tips For A Welcoming Website

When people visit your websites, what do they see right up front?

If you’ve ever been a fan of those DIY and home-flipping shows, you probably know that ‘staging’ a house for sale prepares the house in the most appealing way possible. In the language of real estate, ‘staging’ is strategically dressing a house up with carefully placed furniture, cool accessories, and using attractive paint colors so that viewers would be drawn in and really be able to  imagine themselves living in the house. Staging sparks desire, and desirability pushes  prospective buyers into making an offer.

A business website is designed for many things. It is the public front of the business on the internet, and as such must be designed for ease of communication and commerce. As your business portal, your website sets the stage to highlight your product’s strengths and make them appealing to the greatest number of prospective buyers. What feelings do you intend your website to spark in your visitors? How do you do it so they would be most influenced to buy?

It is essential that  you use all available elements of your website to show how your products will make a difference for  the people comprising your target market. You need to ‘stage’ your website.
Continue reading ‘Staging’ Tips For A Welcoming Website

3 Pillars of Marketing Effectivity

Business depends on profits to survive and to thrive. Whether you sell products or services,  all the processes that keep money coming in must be given particular focus to keep the pipeline open and healthy.  Marketing sometimes gets shifted off to the side, but it is still an integral process.

Marketing is not just getting clicks or sign-ups. It has evolved to take a bigger presence at the decision-making table, and shouldn’t be relegated to a ‘follow-up activity after product development.’ You can’t afford to do that. Technology, competition and communication-wise,  there’s too much going on to leave things to chance. At the speed which commerce moves, important business processes like R and D,  marketing, and customer and public relations must be aligned and responsive, not reactive.

Marketing contributes to the bottom line too. It’s not just a money-pit.  To see that, you have to have the hard numbers, get the quantifiable data. You put money into marketing, you have know the returns you’re getting on that.

The proof  will lie in the solid results and analysis that comes from in-depth data-crunching and aggregation. Anything that gives you an edge over your competition, advances your position in your  market, and  helps you give your customers a better experience?  You better know about it.

 

What are the metrics that matter?
Don’t just glance at the surface metrics that garner surface attention. The number of ‘likes’, re-tweets, and followers can easily swell the ego, but ego means squat to the bottom line when you can’t measure the impact of these numbers on your revenue.   Get an objective assessment: You need to pin down where your marketing dollars are making the best contributions towards your profitability so you can make the best  decisions on where to spend more money, now and in the future. Continue reading 3 Pillars of Marketing Effectivity

5 Reasons You Can Trust Content Marketing To Stay

Maybe as an average internet surfer you can claim to have seen just about everything on the internet, and then some. You have Google, YouTube, Instructables and Wikipedia. You have your RSS feeds, your podcast subscriptions and your favorite live-stream sources for the latest news. Why fork out money when you can get all the information you need for free?

The scenario above is from the vantage point of a consumer. Yes, there is good, solid information freely available on the internet on just about any topic you can care to name, so why pay?

Flip the view and look at it from the point of view of the content creators who make it to the top of their niche. Content marketing isn’t always or only about money, despite the ‘marketing’ part. There are things other than money you can accrue with good content.

Here, put the spotlight back on you: Why do you patronize the sites you do, or follow the bloggers, vloggers, podcasters and creators that you do? What do you do with the content?

You like the content provided. You trust that the content creators know their stuff , and trust the stuff they put out there. You follow them, ‘like’ them, recommend them, rely on them.

What do they get in return?

  • Followers. People who like their work and support it, and them.
  • The knowledge that people in their market — the audience they’re creating their work for– trust them and rely on their content.
  • The knowledge that their work is appreciated and helps make a difference.
  • A reputation for interesting, good work. For being an authority in their niche.

The list goes on.

Now do a little flip again, and put yourself into the role of the content provider. What do you get in return for the result of your determination, imagination and hard work? Continue reading 5 Reasons You Can Trust Content Marketing To Stay

Using Public Relations In The Internet Age

The “World Wide Web” is a very big place –so big that it that makes for a smaller world.

  • Even with filters, firewalls, deliberate blocks, denial-of-service attacks and the frequent outages, the always-connected nature of the internet makes for a really small neighborhood when it comes to publicity, reputation and public image.
  • You don’t know something, you google it. You want to find out about someone, you look them up on Facebook, on LinkedIn, or search for their blog or website.
  • Human nature being what it is, you take the first few results from the searches and go on from the information you get from these sources, rarely checking to see if these sources are truly reliable or not.

And when it comes to your business reputation, this is the part where public relations comes in.

Is it in your power to control the ‘image’ you have on the internet?

To a certain extent, no.

  • Rumors spread as fast as the common cold, and are just as hard to get rid of. Once people get a certain idea into their heads, hardly any logical or reasonable discussion, debate or explanation will ever get it out.
  • There will always be trolls, ‘haters’, and people spouting their opinions just to ‘hear’ themselves talk. Say something innocuous, and a few seconds later someone can accuse you of supporting things you never said, either outright or implication.
  • There are also those who will never be happy seeing other people’s success, or their sincere efforts to help others, or improve themselves.

Leave these people alone. They don’t want to and wouldn’t listen to anything you have to say. Direct your energies towards more productive areas.

To a more definite extent, yes.
Don’t think of it as a PR firm with nattily-dressed spin-doctors and image gurus and an Effie Trinkett clone or two wandering around around the hallways. In essence, public relations is information management. Continue reading Using Public Relations In The Internet Age

How To Plan Good Advertising Campaigns

Advertising falls under the broader umbrella of marketing. If marketing is getting people to buy your products, advertising is what you do to inform a targeted audience that your products exist, and that they provide the perfect answer to your audience’s specific needs.

When you’re drawing up the strategies you will use to advertise, you have to have specific goals in mind to help you focus your efforts, time and energy through out the advertising cycle. The most basic goals for on-line advertising campaigns are:

  • To build and grow brand awareness.
  • To get more visitors to your website.
  • To generate more sales of your products and get more leads.

With these goals in mind, the next logical step would be to pick what type of advertising to use, and where you will apply them. The Internet has dozens and dozens of styles of advertising, with some suited to particular styles or products, and others tailored to specific content types.

  • For example, visual content is the mainstay of websites that sell clothes, shoes and accessories. Nobody wants to buy clothes based solely on a description. Customers would want to see for themselves how exactly the items look like, and pictures help set expectations as well as sell the product. On websites like these, picture ads and banners predominate over links and text ads.
  • In other situations, like promoting though content articles, or advertising in an internet forum, for example, picture ads would be thought of as spam and can result in banning. Text ads and links can be more discreet.

Whatever advertising method you choose should align with your goals . Continue reading How To Plan Good Advertising Campaigns

How Video and YouTube Can Strengthen Business and Market Share

Let’s start with the facts:
YouTube is the third most visited site in the word, right after Google and Facebook. The site gets over a billion unique users visiting on a monthly basis, and their viewership base is helped along by the sheer number of videos they offer, with more coming in: a 100 hour’s worth every minute, according to them.

If you’re a US based business, Nielsen ratings identify YouTube as reaching more US adults (18-34) than any US cable network, and you can also reach a world-wide audience easily, what with 80% of the traffic coming from outside the country. When it comes to accessibility and global reach, YouTube “is localized in 61 countries and across 61 languages.”

With millions of subscribers, it’s virtually impossible not to have a significant population of your target market included in the YouTube tribe. When you include videos in your marketing strategy, you’ll be adding an enormously powerful tool and YouTube’s brand to work in your corner. In conjunction with Google ad platforms (Google bought the company in 2006), there are thousands of channels making money for their content-creators. You won’t be limited to laptops and desktop users, since the videos are also available on mobile device platforms.

Another good thing is that you’ll have a form of copyright protection built in with YouTube’s Content ID system, which filters identical files uploaded by other members and checks them for matches.

What can you do with YouTube?
Inform, educate, respond. You can teach your customers how to get the most out of your products. Continue reading How Video and YouTube Can Strengthen Business and Market Share