When it comes to online marketing, one of the key pillars of a building successful online business is having a healthy and growing mailing list.
It’s simple, very basic business advice for today. You establish a website, you give good, valuable content, relevant to your target market, and you build an email list.
- You offer freebies, people sign up to get those in exchange for their names and email addresses.
- You get names and email addresses, you build a mailing list of people who have given you their permission to contact them and who have shown they are interested in your content.
- You build a pool of subscribers, a group of people who have pre-qualified themselves to be your customers simply by signing up, whether to get notified every time you update, or receive a free report with relevant, valuable, helpful information.
That’s part of the basic practices. The further on you grow into managing your business and connecting with your customers, the more you can develop an eye towards spotting the nuances and driving needs of your market. You want to succeed, so of course you study better ways of monetizing your website, leveraging your content, and converting your leads into actual sales.
You study your customers. You study your conversion rates. You read customer feedback, etc. and you act on what you learn, adjusting your actions to make the best next choice. With this consistent study, the real-time analysis, and staying on top of things…you sharpen your business acumen. And you develop your gut instincts.
The further along you get, you can realize that some tactics or strategies need to be revamped or discarded entirely, to make room for ones that work better. It’s at this stage that you can truly start taking counterintuitive-seeming steps that actually help maximize your work and leverage your mailing list. Continue reading How To Get High-Value Sales Leads from Your Opt-In Page