Category Archives: SEO

Web Traffic Analysis – A Basic Overview

31 July 2013, by A. Cedilla

Here’s the thing: your website provides your business’s face to the online community, i.e everybody who clicks onto your site on purpose or by mistake.

For the ones who clicked on purpose, your web site is also the gateway to knowing about your products, services and business. They were looking for something in particular, and found your site, which is a good thing.

  • Even better, the more visitors you get, the higher the traffic.
  • Best of all, the more traffic, the more data you have to squeeze for information about your visitors, and what you can do to clinch the sale and make a profit.

Think of how much you can glean from people’s behavior online. On the surface, they look around, poke into a few corners, maybe download a free report (the equivalent of getting flyers). Some may sign up for a newsletter, others browse, and still other buy something and leave. To use the information they leave behind, you need to ask good questions, you need a record of their activities, and you need a tool to analyze those records.

  • Where do they look first, where do they linger and for how long at those pages?
  • What did they do while they were there and what did they look at in particular?

 

What can you extrapolate from the web log files?
Traffic analysis software can help in profiling and tailoring targeted responses to your visitors, and is a valuable tool in maximizing and optimization your website for sales, email capture and lead generation

Not only does tech let you establish an online presence, but it can help you find out more about the people drawn in by that presence. Getting more data means you can refine your products and practices for continuous improvement, and have the eyes to spot incoming trends that will affect your business, adjusting to meet and roll with the tides. Continue reading Web Traffic Analysis – A Basic Overview

Quality First: Looking Past Page Ranking

07 June 2013, by A. Cedilla

Sometimes in the push to get more visitors to your website, on slow days you might find yourself sitting in a corner of your office after checking your site metrics, muttering darkly about page rankings and comparative quality of content. You work hard to find the best writers for your website content, push to provide quality products, service and support, post testimonials, use the best keywords, and yet, and yet….*mutter-mutter*

On those days, try to look at things from another point of view. Actually, a million-million points of view.

You are doing business on the world wide web.  Something that has billions of virtual connections, intersections and rootlets, and thousands upon thousands of groups and communities building out, building deep and building bridges… If you’re micro-focused on getting to on the list of “who’s on first”, you could miss out on other things that can prove to be even more powerful.

For a business to succeed, it’s not only about the first look, it’s about the ones who linger, and the ones who stay (plus of course getting them to stay, and keep them coming back, but that’s for later).

Climbing up the page ranking is different from creating a successful presence online. Page ranking is trying to take advantage of algorithms and particular words to get ahead. Getting known online is easy –scandalmongers do it all the time– but building something of worth, something that will live longer than a scandal, takes more than that.

Search engines are not people — people want value, relevance and connection. Search engines calculate. You picked your niche for a reason. You keep finding out new things about the people in your market, you start and grow a relationship with them, you cultivate your customers and use good, strong strategies to strengthen that relationship, you grow your own fan-base. You’ll have people broadcasting your message for you.

Search engines can’t do that. Continue reading Quality First: Looking Past Page Ranking

Optimizing Directory Submissions

It’s easier now to pick a low-cost and effective way to promote your products and increase your visibility via the Internet. Aside from newsletters, podcasts and free ebooks, another way to do this is to write articles for your website, and then submit them to article directories.

Directory submission is simply posting your business-related articles on article directory sites, usually with a signature or ‘author box’ that contains a back-link pointing to your site. With every article you post, you increase the chances of interested people reading your article and visiting your site to see what else they might find interesting there.

So, more visitors = higher traffic = more publicity. And unless you’re paying for someone to ghost-write the articles, you don’t have to shell out much of your carefully budgeted money.

At this point, you probably know about SEO (search engine optimization) practices and how the careful use of keywords can up your page-rank in the search engine results. Via directory submission, you can post keyword rich articles that link back to your website by means of the resource information. Continue reading Optimizing Directory Submissions

SEO Refresher 2

Steps You Can Take To Improve Your SEO (continued)

2. Where you have images on your site, always include an alt tag.
The HTML code for including an image in your page has an optional attribute called the ‘alt’ tag. It’s short for ‘alternative text’. It was originally intended as a text description to aid viewers surfing with images turned off, or vision-impaired surfers who use a screen reader so they could get an idea of what an image was about, since they couldn’t see it. But search engines also use the alt tag to find out more about what your page is about.

You want the alt tag to contain keywords relevant to your site and the image they are describing. Instead of just putting “header” in the alt tag for your header image, use the opportunity to tell the search engines what your site is about, with something like “Affiliate marketing? Header”, if your site is about affiliate marketing . Continue reading SEO Refresher 2

SEO Refresher 1

What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a collection of techniques that can be applied to a website to increase the search engine ranking of the site. Search engine ranking is the position that your site occupies when a search is done using keywords that you target on your site.

Why is search engine ranking important?
The higher your site”s position in the search engine results pages (SERPs) the more people will see it and potentially click on your listing, bringing you more traffic.

For example, Google, one of the most popular search engines, list 10 search results per page. Most casual searchers never look beyond the first page of search results.

SEO is important because if you can get your site listed in the Google top ten — on the first page of results– for your search terms, you will get significantly more traffic than if your listing shows up on any subsequent pages.

Continue reading SEO Refresher 1

10 SEO No-No’s To Keep In Mind

You know your Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you have to be aware of the over-optimization penalty. This happens when the search engines consider your page has only been designed to get a high page ranking.

Most SEO experts teach you how to optimize a web page for good search engine ranking, but very few tell you what you have to avoid if you want to avoid over optimization penalties and see your page rank drop or your site get de-indexed.

Here are 10 things you should consider if you are serious about SEO:

Website Content Theft
Never steal content from other websites. If you are reported you will immediately be banned. Not to mention possibly get entangled in legal issues involving copyrights.

Standard Language
Do not use slang or rude words in your copy as it can get you de-indexed. Continue reading 10 SEO No-No’s To Keep In Mind

Using Keywords and Keyword Phrases Effectively

Here are some tips to help you up your page rank and generate more traffic for your business.

For the best search engine optimization, you must use your keywords and keywords phrases effectively. For maximum effectiveness, use different keywords and/or keyword phrases on each page of your website. Optimize each page for those keywords and/or keyword phrases that are relevant to the content of that particular page.

Title Tag
-Use keywords and/or keyword phrases as a descriptive title for each page.
-Use your most relevant keywords and/or keyword phrases in your home page title.
-To be the most effective, title tags should contain only keywords and/or keyword phrases.
-Repeat the keywords and/or keyword phrases 2-3 times but make sure that the title makes sense. An example for this page would be: Keyword Usage, Using Keywords and Keyword Phrases Effectively. Continue reading Using Keywords and Keyword Phrases Effectively