31 July 2013, by A. Cedilla
Here’s the thing: your website provides your business’s face to the online community, i.e everybody who clicks onto your site on purpose or by mistake.
For the ones who clicked on purpose, your web site is also the gateway to knowing about your products, services and business. They were looking for something in particular, and found your site, which is a good thing.
- Even better, the more visitors you get, the higher the traffic.
- Best of all, the more traffic, the more data you have to squeeze for information about your visitors, and what you can do to clinch the sale and make a profit.
Think of how much you can glean from people’s behavior online. On the surface, they look around, poke into a few corners, maybe download a free report (the equivalent of getting flyers). Some may sign up for a newsletter, others browse, and still other buy something and leave. To use the information they leave behind, you need to ask good questions, you need a record of their activities, and you need a tool to analyze those records.
- Where do they look first, where do they linger and for how long at those pages?
- What did they do while they were there and what did they look at in particular?
What can you extrapolate from the web log files?
Traffic analysis software can help in profiling and tailoring targeted responses to your visitors, and is a valuable tool in maximizing and optimization your website for sales, email capture and lead generation
Not only does tech let you establish an online presence, but it can help you find out more about the people drawn in by that presence. Getting more data means you can refine your products and practices for continuous improvement, and have the eyes to spot incoming trends that will affect your business, adjusting to meet and roll with the tides. Continue reading Web Traffic Analysis – A Basic Overview