Category Archives: Series

More Tips For Banner Advertising

16 September 2013, by A. Cedilla

Continuing from last week’s initial introduction to banner ads, there are advanced types of banners that you probably have already encountered on the internet. These ads provide more visual interest to viewers because they present their information differently from the simpler ads we mentioned before.

Expanding banners resemble normal banner ads, but expand when you mouse-over or click on them, instead of immediately redirecting you to a target webpage. They usually have the message “Click to Expand,” and then the visitor exposes more information about the product or service, much like the “click for more” message that drops down more information on webpages. Some variations of these ads have e-commerce capabilities built in, allowing visitors to order products within and from the banner itself, without ever going to the banner owner’s website.

Flash, Shockwave and Java ads lets you use rich media in your advertising. With these ads you can use animation and sounds into your banners.
Take note that while Java-based banners have more features, they also take longer to download, running the risk of truncated views from impatient visitors. Flash is meant for speedier loading time for websites, animations and ads to make faster-loading websites, online animation, and advertising, so when you want to put rich media into your banners, you may want to go more with Flash or Shockwave for faster visitor viewing.

Drop-down menu banners are banner ads that have embedded HTML function. Viewers mouse-over selected links and the menu drops down, cascading into sub-menus that are visible in a glance. These banners are a time and labor saving help with in-site navigation, aiding visitors to zero in on their target webpage easily. Continue reading More Tips For Banner Advertising

How to Plan for Multiple Revenue Sources 2

Continuing from Part 1, you may also want to take a look on our four-part series about goals and planning :

The Four Quarters 1 – Personal Time Management
The Four Quarters 2 – Visions and Goals
The Four Quarters 3 – Breaking Down The Pieces
The Four Quarters 4 – 5 Ways of Putting Things Together

The greater burden in win this situation is psychological and emotional. You have responsibilities: keeping a roof over your head, feeding and clothing yourself and your family. Then you have obligations: loans and bills that need to be paid. The pressure from all sides can be overwhelming.

The counter-intuitive thing to do here, aside from collapsing into a frazzled heap, is to be, well, cold-blooded about it. Reason should lead over emotion. You want less stress over money, you want more money coming in, you need to be cool and calculating (literally) going about things.

Another recommendation at this point is the 2 part series, Building Buffers 1 and 2. Continue reading How to Plan for Multiple Revenue Sources 2

How to Plan for Multiple Revenue Sources 1

It’s hard to find anyone who doesn’t worry about money nowadays. Everyone’s feeling the pressure, and working twice as hard just to keep their heads above water. What can you do to ease off the stress and lose the incessant fear of losing what you have now?

You need to step back, calm down, and think of what solid actions you can take to improve your situation.

Okay, your financial situation may be more precarious or unstable than you want. You need to arrange it so it’s more steady, and you’re less stressed. What do you do to fulfill those needs?

First, you build more than one source of income. Only as many as you can honestly handle with your current responsibilities, as many as you can incorporate into your lifestyle, for as long as you can sustain them. Having only one source of income sets you up for some scary times, because without something to fall back on, what happens if you lose that one source?

To prepare,you need to detach from your familiar places. Sometimes people get stressed even at the very thought of the stuff they need to do at home: pay the bills, do the chores, drive the kids to soccer practice, etc. Don’t do this at work, it’ll just split your attention. Make the time, and find a place where you can sit and think uninterrupted. {more}

Eliminate the distractions of popular spots, “Ooh, free WiFi, and the coffee smells so good, guess it won’t hurt to get a cup…and one of those crullers, come to think of it. I’ll just check my email and then I’ll get to it.” Continue reading How to Plan for Multiple Revenue Sources 1

Moonlighting 2

Part 2 of 2

Everybody knows running your own business can make you more money, but you have to be ultra- clear-headed about your plans. After calculating initial start-up costs, overhead and projected income, it takes a lot of very hard work when you’re determined to make it on your own, without the benefits and support system that a large company can offer.

Of course you are probably more motivated and more results oriented than you would be working for someone else. You can also control your overhead better. Larger companies are not as efficient as they should be in many areas. Company policy sometimes drives up operating costs significantly.

Continue reading Moonlighting 2

Moonlighting 1

Part 1 of 2

Today’s economy is marked by fear in the workplace. People are now vividly, painfully aware of the truth that job security really is a thing of the past. In response, many have replaced their goal of job security with the idea of employment security.

This concept states that if you focus on being a valuable person and employee, with skills that are of value to an employer, you may not be guaranteed to keep your current job, but you will most certainly be able to get another one. To a large extent this will probably hold up in many situations. However it still assumes an employer – employee relationship.

The old relationship between the employer and the employee will probably be around for a long time, but it won’t be as commonplace as it is today. People who used to work in a single department in a single function for most of their professional lives are now getting used to working more on a project by project basis. In most situations they are still on the same company’s payroll, but this is already changing. Continue reading Moonlighting 1

SEO Refresher 2

Steps You Can Take To Improve Your SEO (continued)

2. Where you have images on your site, always include an alt tag.
The HTML code for including an image in your page has an optional attribute called the ‘alt’ tag. It’s short for ‘alternative text’. It was originally intended as a text description to aid viewers surfing with images turned off, or vision-impaired surfers who use a screen reader so they could get an idea of what an image was about, since they couldn’t see it. But search engines also use the alt tag to find out more about what your page is about.

You want the alt tag to contain keywords relevant to your site and the image they are describing. Instead of just putting “header” in the alt tag for your header image, use the opportunity to tell the search engines what your site is about, with something like “Affiliate marketing? Header”, if your site is about affiliate marketing . Continue reading SEO Refresher 2

SEO Refresher 1

What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a collection of techniques that can be applied to a website to increase the search engine ranking of the site. Search engine ranking is the position that your site occupies when a search is done using keywords that you target on your site.

Why is search engine ranking important?
The higher your site”s position in the search engine results pages (SERPs) the more people will see it and potentially click on your listing, bringing you more traffic.

For example, Google, one of the most popular search engines, list 10 search results per page. Most casual searchers never look beyond the first page of search results.

SEO is important because if you can get your site listed in the Google top ten — on the first page of results– for your search terms, you will get significantly more traffic than if your listing shows up on any subsequent pages.

Continue reading SEO Refresher 1

RSS and You: 11 Uses for RSS in Business

Part 2 of 2

How many ways from the choices below can you apply RSS to your business? Here are some practical examples of RSS at work:

Use Your Own Content
Nearly any web-based content can be transformed into an RSS feed. The only real requirement is that the information changes regularly. As soon as you update your site, your subscribers will know about it.

News Headlines
Typically, the main use of RSS is to present headlines and a short introduction to headlines and breaking news. With an RSS feed on your site featuring your company press releases, site updates, etc. you can keep your products and services in the public eye.

Upcoming Events
It’s easy to turn an “events” page into an RSS feed,and a great way to let people know of events and activities that you’re planning to hold. Continue reading RSS and You: 11 Uses for RSS in Business

RSS And You: Making Money With RSS

Part 1 of 2

By this time most of you have seen –and grown immune to–those ubiquitous little RSS buttons on your frequently visited sites and blogs. Oops. You may have just bypassed a very good opportunity to add to your business growth skills.

RSS generally stands for Really Simple Syndication. When you subscribe to a site that has the RSS feature, you’re kept up-to-date with new information without having to check the site itself.

This is good news because, just to start, you can use RSS to get newsfeeds from major news networks, as well as updates from your favorite sites. You can get updates on most everything and anything that interests you, if there’s an RSS feed on it.

This twist to the Internet information machine is a very valuable tool to any online marketer. Imagine replacing email marketing with RSS marketing.

People actually subscribe, meaning they want your information updates, which act like opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders.

Newsreaders are special software that read RSS feeds. To get started, you can download a free RSS reader.? For PC users, go to . For Mac users, check out

Once you’ve set it up, here’s what your readers and customers have to do:

  • Right-click (control-click for Mac users) on any RSS button on a site, blog or news source that interests you.
  • Select Copy Shortcut (“Copy Link to Clipboard” for Mac, “Copy Link Location” for Firefox browsers), and paste that URL into your RSS Reader.
  • And that’s it, you’re subscribed.

Once you get started, your favorite parts of the Web come to you. No need to go out and check for updates all the time. If you don’t want to download software, subscribe to your favorite feeds through My Yahoo or My MSN.

So how does any of this make you money?
More traffic means more money. By making RSS available on your website or your blog, anyone can subscribe automatically and know when a new product or service is available.

This new way of Internet shopping through updates is not to be ignored. To take advantage of the traffic you have to give the RSS feed option to website visitors and submit your feed information to RSS, blog and XML type directories.

Here’s how you get RSS for your site.

Go to for the best source of RSS and Blog information. There are several file types for RSS and here you learn which is best and why.

There’s no need to become a techie or a net wizard to use RSS and XML. You just need to know enough about it to use it properly. Once you do, it will be easier to see how you can make money online with it.

In the same way newsletters and opt-in email are used for successful marketing, RSS is an easier, faster, and much less intrusive way to communicate with potential or existing clients and customers.

It’s critical to provide exactly what people want, so you can make money online. How can there be a better way to do that than to allow people to subscribe to their wants and wishes? Using RSS and XML technologies can help you to make money online. To add fuel to your marketing fire, use RSS to optimize content and add frequent updates to your web pages.

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Great Web Design 2

Part 2 of 2

We live in a technologically fast-paced world. Even brand new users today can make use of easy to master web design tools that add functionality, tools only a web programmer could have dreamed of just a couple of years ago. And that’s great, right?

Well, not quite.

The accessibility of such web mastering tools has resulted in probably thousands of “junk” websites, ones which have so much going on on every page that the average web surfer is completely overwhelmed.

Some of these web pages have as many as 7 or 8 distinct content areas contained on one screen… flashing header graphics, followed by several heavy paragraphs of text, then opt-in forms, the whole page sprinkled liberally with Google ads, Amazon ads, affiliate links, audio and/or video buttons to push, and sometimes even more.

Don’t be tempted to make such glaring mistakes. It’s unlikely that most web visitors will successfully navigate such a site. There are too many decisions to make, too many distractions. And the content is completely lost among all the flash and advertising.

So, what’s the answer? Continue reading Great Web Design 2