Category Archives: Website Design

‘Staging’ Tips For A Welcoming Website

When people visit your websites, what do they see right up front?

If you’ve ever been a fan of those DIY and home-flipping shows, you probably know that ‘staging’ a house for sale prepares the house in the most appealing way possible. In the language of real estate, ‘staging’ is strategically dressing a house up with carefully placed furniture, cool accessories, and using attractive paint colors so that viewers would be drawn in and really be able to  imagine themselves living in the house. Staging sparks desire, and desirability pushes  prospective buyers into making an offer.

A business website is designed for many things. It is the public front of the business on the internet, and as such must be designed for ease of communication and commerce. As your business portal, your website sets the stage to highlight your product’s strengths and make them appealing to the greatest number of prospective buyers. What feelings do you intend your website to spark in your visitors? How do you do it so they would be most influenced to buy?

It is essential that  you use all available elements of your website to show how your products will make a difference for  the people comprising your target market. You need to ‘stage’ your website.
Continue reading ‘Staging’ Tips For A Welcoming Website

Building Your Own Website

Imagine this:

  • You meet an old college friend in the mall, one you know has a very active social network and loves to shop. You get to talking about old times, and before you go on your separate ways, you hand her your card and ask her to visit your website to see your on-line clothes shop.
  • You’re a free-lance photographer. Your gallery is on-line, as are your contact numbers and information.
  • Your family is scattered all over the globe and current airfare is atrocious. You have a family website (set to members-only access, can’t be too careful nowadays).

Your website can be your showcase, your business and advertising in one, a place to welcome family, customers or people with similar interests. All it needed was planning, some research on tools, and patience… voila, your very own website! Continue reading Building Your Own Website

Free Tools for Your Web Site

Getting started with Internet marketing doesn’t have to be expensive. There are many free tools available out there on the internet, including HTML editors, graphics programs, and competition analysis.

Free Blogging Programs
Blogs have become very popular, and the most popular blogging platform is WordPress. WordPress is a powerful blogging program that is also a content management system (CMS).

A content management system manages the content on your site. It makes it simple for anyone to set up a site, add content to it, and not worry about it any further. The program manages the content for you, setting it up in archives, categories, and so forth.

There are hundreds (maybe thousands) of free plugins available to make WordPress incredibly powerful and easy to use. One of the best places to find free WordPress plugins is at wp-plugins.net. Continue reading Free Tools for Your Web Site

Great Web Design 2

Part 2 of 2

We live in a technologically fast-paced world. Even brand new users today can make use of easy to master web design tools that add functionality, tools only a web programmer could have dreamed of just a couple of years ago. And that’s great, right?

Well, not quite.

The accessibility of such web mastering tools has resulted in probably thousands of “junk” websites, ones which have so much going on on every page that the average web surfer is completely overwhelmed.

Some of these web pages have as many as 7 or 8 distinct content areas contained on one screen… flashing header graphics, followed by several heavy paragraphs of text, then opt-in forms, the whole page sprinkled liberally with Google ads, Amazon ads, affiliate links, audio and/or video buttons to push, and sometimes even more.

Don’t be tempted to make such glaring mistakes. It’s unlikely that most web visitors will successfully navigate such a site. There are too many decisions to make, too many distractions. And the content is completely lost among all the flash and advertising.

So, what’s the answer? Continue reading Great Web Design 2

Great Web Design 1

Part 1 of 2

It’s a fact of the Net that some websites sell better than others, but you don’t need a marketing degree to create a website that sells. Good design also has an influence.Many of the successful internet marketing businesses understand that the design and layout of the website are as much of a marketing decision as the ad copy.

Web designers can do some amazing things with graphics and colors. It’s important here to understand some of the key elements that experienced marketers apply to their highly profitable sites. If you study these simple elements you can experiment on your own and see what works for you, and you too can create a much more appealing site when you apply classic principles to your handiwork.

COLOR:
Designs using dramatic colors can set compelling moods for your visitors. Think of the different colors you would use to design a site meant for preteen girls, and compare that to, say, one targeted at teen-aged boys.

Keep in mind, though, that reading on a computer screen — the main way we get the information we’re after –demands as much contrast as possible, otherwise the reader will develop vision fatigue.

Haven’t you ever come across a site with a painfully busy background or wallpaper, and odd color combinations — black copy against a light gray background, fuchsia on black– that sort of thing?

You don’t want to irritate or tire your visitors in any way just because of the initial impression of your web page. They’d leave –wouldn’t you, if it wasn’t your site? — so be certain that the main body of your website copy is black text on a white background – or as close to that ideal as possible.

Colors also change appearance on different monitors, so what looks cool and calm on one monitor may be bright and glaring on another. Simple works. Test your design on different browsers and monitors.

GRAPHICS:
Striking, bold graphics can be a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in stating that you should avoid flashy graphics as much as possible.

Again, they tend to tire visitors’ eyes and draw attention away from the written copy. Even if visitors are initially impressed by the work, it may subconsciously annoy them. And not everyone uses DSL or broadband. There are undoubtedly people still on dial-up connection who would appreciate a faster loading web page more than a flashy, slow loading one. Simplicity is, again, the best way to go.

LAYOUT:
The first ‘fold’ of your site is similar to opening a traditional paper letter. If you remove a letter from an envelope that is folded in three, you will obviously view the top ‘fold’ first.

This fold is what individuals will see without scrolling down the page. It’s vital that important elements like descriptive headlines, your contact number, newsletter subscription form etc. all show in the first fold.

Don’t place banners here unless they’re the main element of your business, as you’ll be giving prime space to other websites and your customers (who you fought hard to get in the first place) will be gone just as quickly.

These are just some of the important elements you should be aware of when designing your site.

Just as an example, I highly recommend that you visit All Things Web, as both a resource and an example of a clean, easy-on-the-eyes website. Some of the references are way out of date but the principles behind them are timeless.

Like this article? Found it helpful? Bookmark Jrox Marketing for more helpful articles, and visit Jrox.com to learn more about Affiliate Marketing and get access to your own Affiliate Software and eCommerce Shopping Cart.

Dynamic Web Updates

It wasn’t that far back when being a web design wizard required little more than an understanding of a few dozen Hypertext Markup Language (HTML) tags, and perhaps modest experience with a scanner and a graphics program to generate a corporate logo image file.

The stakes are much higher now. The hobby phase is over. The Internet is a big business. Competition for visitor “hits” is enormous, as it becomes more and more difficult to get your site noticed, much less bookmarked.

Seeing that the authoring world wanted more out of HTML than a poor imitation of the printed page, web browser makers and Internet standards bodies have been expanding the capabilities of web pages at a feverish pace.

These changes allow us to make our pages more “dynamic” – pages that can “think and do” on their own, without much help from the server once they have been loaded in the browser. Continue reading Dynamic Web Updates