Category Archives: Advertising

How To Plan Good Advertising Campaigns

Advertising falls under the broader umbrella of marketing. If marketing is getting people to buy your products, advertising is what you do to inform a targeted audience that your products exist, and that they provide the perfect answer to your audience’s specific needs.

When you’re drawing up the strategies you will use to advertise, you have to have specific goals in mind to help you focus your efforts, time and energy through out the advertising cycle. The most basic goals for on-line advertising campaigns are:

  • To build and grow brand awareness.
  • To get more visitors to your website.
  • To generate more sales of your products and get more leads.

With these goals in mind, the next logical step would be to pick what type of advertising to use, and where you will apply them. The Internet has dozens and dozens of styles of advertising, with some suited to particular styles or products, and others tailored to specific content types.

  • For example, visual content is the mainstay of websites that sell clothes, shoes and accessories. Nobody wants to buy clothes based solely on a description. Customers would want to see for themselves how exactly the items look like, and pictures help set expectations as well as sell the product. On websites like these, picture ads and banners predominate over links and text ads.
  • In other situations, like promoting though content articles, or advertising in an internet forum, for example, picture ads would be thought of as spam and can result in banning. Text ads and links can be more discreet.

Whatever advertising method you choose should align with your goals . Continue reading How To Plan Good Advertising Campaigns

Using Webcasting In Your Advertising

30 September 2013, by A. Cedilla

You know what broadcasting is, right? It uses TV and radio to get the messages out. Broadcasting is to radio-waves as webcasting is to the internet. The internet and radio-waves are the mediums of transmission, and the content is delivered differently.

Now, surfing aimlessly on the ‘Web is different from targeted work; you generally look for the information you need using a search engine, and usually the various groups with the information you need make it so you’re most likely to find them first (using SEO techniques, for example).

Basically, SEO acts to pull you into visiting websites — it doesn’t seem like it on the surface, but you visit a site and you read its content because your searches lead you to it. Webcasting, on the other hand, is a push technology. Webcasts pushes information onto you and into your field of attention.

Like TV and unlike radio, webcasting uses video and audio elements, things used in what is called rich media. Rich media includes ads which use technologies like streaming media, interactive applets and reactive ads that respond to user mouse-overs. Continue reading Using Webcasting In Your Advertising

Expanding Your Advertising To Newsgroups

23 September 2013, by A. Cedilla

Agora is the Greek word for a ‘gathering place’ or ‘marketplace.’ If you want to meet people and listed to them discuss news, politics and other important things, you went to the agora. If you wanted a place to sell your wares, you went to the agora. Now, if you want to do all of these and check your email, you go online: the world wide web is also a world wide forum-slash-marketplace. The trick is to finding our where the members of your target demographic gather, and getting their attention in a good way.

So…have you ever participated in the discussions that happen in newsgroups?

Now, you probably have your favorite blogs and forums that you visit regularly, and maybe leaving comments and questions behind. And you’re also likely to be a member of several mailing lists, where you get relevant data delivered to your inbox. In these cases, you’re the visitor/customer. Blogs and forums and mailing lists are ubiquitous, but newsgroups? Aren’t those, well, you know, old-fashioned?

If you’re turning down down the opportunity to meet potential customers because you think the place they frequent is ‘old fashioned,’ better shake up your mindset. “If you build it, they will come,”* is not likely to get people into visiting your website and start patronizing your business. You have to go after the members of your target market and make it easier for them to find you. Newsgroups are just another way of online communication. Continue reading Expanding Your Advertising To Newsgroups

More Tips For Banner Advertising

16 September 2013, by A. Cedilla

Continuing from last week’s initial introduction to banner ads, there are advanced types of banners that you probably have already encountered on the internet. These ads provide more visual interest to viewers because they present their information differently from the simpler ads we mentioned before.

Expanding banners resemble normal banner ads, but expand when you mouse-over or click on them, instead of immediately redirecting you to a target webpage. They usually have the message “Click to Expand,” and then the visitor exposes more information about the product or service, much like the “click for more” message that drops down more information on webpages. Some variations of these ads have e-commerce capabilities built in, allowing visitors to order products within and from the banner itself, without ever going to the banner owner’s website.

Flash, Shockwave and Java ads lets you use rich media in your advertising. With these ads you can use animation and sounds into your banners.
Take note that while Java-based banners have more features, they also take longer to download, running the risk of truncated views from impatient visitors. Flash is meant for speedier loading time for websites, animations and ads to make faster-loading websites, online animation, and advertising, so when you want to put rich media into your banners, you may want to go more with Flash or Shockwave for faster visitor viewing.

Drop-down menu banners are banner ads that have embedded HTML function. Viewers mouse-over selected links and the menu drops down, cascading into sub-menus that are visible in a glance. These banners are a time and labor saving help with in-site navigation, aiding visitors to zero in on their target webpage easily. Continue reading More Tips For Banner Advertising

6 Top Tips To Banner Advertising

09 September 2013, by A. Cedilla

When it comes to building your advertising strategy, you first go with clearly stating your goals. You want to people to be aware of your brand. You want more people to visit your website, and you want more of your visitors to buy from you and use your services. Generally, everything else falls under the purview of those three goals, things like: what kind of advertising to use – banners, text ads, page-peels, etc. and where to apply your chosen ad-types – the best websites for them, the specific type of site (newsgroup, banner exchange, etc.)

Your ads must align with your goals. You want people to remember your brand? An eye-catching banner posted on the most heavily visited sites for your target market can help with that, as well as help inform interested parties where to find you on the internet.

Something to keep in mind as you do this is that you need to have an idea of the people you want to reach with your advertising efforts. Who are they (demographics) and how many do you need to keep your business going? Are you doing mass-market products, and if so, where is the target mass located? Are you aiming for a small yet very lucrative pool of sailing enthusiasts? Is your service geared for homeowners, new mothers or comic-lovers? Are you locally based but ship worldwide? Do you cater to tourists?

Think of the people you make your products for. Where will you find them, how can you get to them, and how can you help them see your product will make some part of their life better?

You can find your target market in places that cater to the particular niche where you intersect as buyer and supplier– in the subject-specific newsgroups and forums, in popular authority sites and blogs…they’re looking for more information in the places where they can find it, and it’s up to you to meet them at those places and make yourself (i.e your brand, your products and-or your services) known to them. You don’t put banners about your sale on hunting gear on websites that cater to the vegan lifestyle. That’s a waste of time and your advertising budget.

You do have a budget, right? That’s another thing you have to keep in mind when you plan and execute your ad campaigns. Optimization isn’t just for search engines, it’s maximizing the effects of your efforts and getting the most out of your money. More bang for the buck doesn’t just apply to customers. For example, you can pool resources and join a banner exchange, where the participating websites display their banners on each others’ webpages. Continue reading 6 Top Tips To Banner Advertising

How to Track Your Advertising

If you haven’t fully realized the full power of the many analytic reporting tools online, know this: every ad you place can be tracked. Every single click that comes to your website can be monitored.

For example, you can track your pay-per-click (PPC) ads down to the level of the keywords used to find your ad. From that you can follow any sales coming from that click. The implications (and helpfulness) of this kind of insight on your marketing strategy are enormous.

Whether you use free or paid advertising to boost your website traffic, as a serious business owner you should know your return on investment (ROI) for your advertising campaigns. Even if you started out because of your passions, when you’re doing this for the money too, it’s important to be able to measure the results of your efforts. How else would you know how much, and where, you’ve improved or not? Continue reading How to Track Your Advertising

How to Refine Your PPC Strategy

One of the many ways you can get the most out of your efforts to earn money on-line is by using PPC strategically.

Pay-per-click (PPC) advertising is an essential marketing tool for any Internet-based business using it to boost sales. Basically, PPC means that advertisers only pay when someone clicks on their ads to go to their website.

With PPC, the traffic that you receive can be extremely targeted, depending on your choice of keywords. Major PPC platforms, like Google AdWords, Yahoo Search Marketing and Microsoft AdCenter are ones that you should really get to know. Of course, there’s a learning curve associated with each one but if you get to know the ins and outs of how they can pay out for you, applying the principles behind their strategies can be financially rewarding. Continue reading How to Refine Your PPC Strategy