Part 1 of 2
By this time most of you have seen –and grown immune to–those ubiquitous little RSS buttons on your frequently visited sites and blogs. Oops. You may have just bypassed a very good opportunity to add to your business growth skills.
RSS generally stands for Really Simple Syndication. When you subscribe to a site that has the RSS feature, you’re kept up-to-date with new information without having to check the site itself.
This is good news because, just to start, you can use RSS to get newsfeeds from major news networks, as well as updates from your favorite sites. You can get updates on most everything and anything that interests you, if there’s an RSS feed on it.
This twist to the Internet information machine is a very valuable tool to any online marketer. Imagine replacing email marketing with RSS marketing.
People actually subscribe, meaning they want your information updates, which act like opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders.
Newsreaders are special software that read RSS feeds. To get started, you can download a free RSS reader.? For PC users, go to http://www.rssreader.com . For Mac users, check out http://ranchero.com/netnewswire
Once you’ve set it up, here’s what your readers and customers have to do:
- Right-click (control-click for Mac users) on any RSS button on a site, blog or news source that interests you.
- Select Copy Shortcut (“Copy Link to Clipboard” for Mac, “Copy Link Location” for Firefox browsers), and paste that URL into your RSS Reader.
- And that’s it, you’re subscribed.
Once you get started, your favorite parts of the Web come to you. No need to go out and check for updates all the time. If you don’t want to download software, subscribe to your favorite feeds through My Yahoo or My MSN.
So how does any of this make you money?
More traffic means more money. By making RSS available on your website or your blog, anyone can subscribe automatically and know when a new product or service is available.
This new way of Internet shopping through updates is not to be ignored. To take advantage of the traffic you have to give the RSS feed option to website visitors and submit your feed information to RSS, blog and XML type directories.
Here’s how you get RSS for your site.
Go to http://blogs.law.harvard.edu/tech/rss for the best source of RSS and Blog information. There are several file types for RSS and here you learn which is best and why.
There’s no need to become a techie or a net wizard to use RSS and XML. You just need to know enough about it to use it properly. Once you do, it will be easier to see how you can make money online with it.
In the same way newsletters and opt-in email are used for successful marketing, RSS is an easier, faster, and much less intrusive way to communicate with potential or existing clients and customers.
It’s critical to provide exactly what people want, so you can make money online. How can there be a better way to do that than to allow people to subscribe to their wants and wishes? Using RSS and XML technologies can help you to make money online. To add fuel to your marketing fire, use RSS to optimize content and add frequent updates to your web pages.
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