Monthly Archives: December 2008

SEO Refresher 2

Steps You Can Take To Improve Your SEO (continued)

2. Where you have images on your site, always include an alt tag.
The HTML code for including an image in your page has an optional attribute called the ‘alt’ tag. It’s short for ‘alternative text’. It was originally intended as a text description to aid viewers surfing with images turned off, or vision-impaired surfers who use a screen reader so they could get an idea of what an image was about, since they couldn’t see it. But search engines also use the alt tag to find out more about what your page is about.

You want the alt tag to contain keywords relevant to your site and the image they are describing. Instead of just putting “header” in the alt tag for your header image, use the opportunity to tell the search engines what your site is about, with something like “Affiliate marketing? Header”, if your site is about affiliate marketing . Continue reading SEO Refresher 2

SEO Refresher 1

What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a collection of techniques that can be applied to a website to increase the search engine ranking of the site. Search engine ranking is the position that your site occupies when a search is done using keywords that you target on your site.

Why is search engine ranking important?
The higher your site”s position in the search engine results pages (SERPs) the more people will see it and potentially click on your listing, bringing you more traffic.

For example, Google, one of the most popular search engines, list 10 search results per page. Most casual searchers never look beyond the first page of search results.

SEO is important because if you can get your site listed in the Google top ten — on the first page of results– for your search terms, you will get significantly more traffic than if your listing shows up on any subsequent pages.

Continue reading SEO Refresher 1

Free Tools for Your Web Site

Getting started with Internet marketing doesn’t have to be expensive. There are many free tools available out there on the internet, including HTML editors, graphics programs, and competition analysis.

Free Blogging Programs
Blogs have become very popular, and the most popular blogging platform is WordPress. WordPress is a powerful blogging program that is also a content management system (CMS).

A content management system manages the content on your site. It makes it simple for anyone to set up a site, add content to it, and not worry about it any further. The program manages the content for you, setting it up in archives, categories, and so forth.

There are hundreds (maybe thousands) of free plugins available to make WordPress incredibly powerful and easy to use. One of the best places to find free WordPress plugins is at wp-plugins.net. Continue reading Free Tools for Your Web Site

10 SEO No-No’s To Keep In Mind

You know your Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you have to be aware of the over-optimization penalty. This happens when the search engines consider your page has only been designed to get a high page ranking.

Most SEO experts teach you how to optimize a web page for good search engine ranking, but very few tell you what you have to avoid if you want to avoid over optimization penalties and see your page rank drop or your site get de-indexed.

Here are 10 things you should consider if you are serious about SEO:

Website Content Theft
Never steal content from other websites. If you are reported you will immediately be banned. Not to mention possibly get entangled in legal issues involving copyrights.

Standard Language
Do not use slang or rude words in your copy as it can get you de-indexed. Continue reading 10 SEO No-No’s To Keep In Mind

Using Keywords and Keyword Phrases Effectively

Here are some tips to help you up your page rank and generate more traffic for your business.

For the best search engine optimization, you must use your keywords and keywords phrases effectively. For maximum effectiveness, use different keywords and/or keyword phrases on each page of your website. Optimize each page for those keywords and/or keyword phrases that are relevant to the content of that particular page.

Title Tag
-Use keywords and/or keyword phrases as a descriptive title for each page.
-Use your most relevant keywords and/or keyword phrases in your home page title.
-To be the most effective, title tags should contain only keywords and/or keyword phrases.
-Repeat the keywords and/or keyword phrases 2-3 times but make sure that the title makes sense. An example for this page would be: Keyword Usage, Using Keywords and Keyword Phrases Effectively. Continue reading Using Keywords and Keyword Phrases Effectively

RSS and You: 11 Uses for RSS in Business

Part 2 of 2

How many ways from the choices below can you apply RSS to your business? Here are some practical examples of RSS at work:

Use Your Own Content
Nearly any web-based content can be transformed into an RSS feed. The only real requirement is that the information changes regularly. As soon as you update your site, your subscribers will know about it.

News Headlines
Typically, the main use of RSS is to present headlines and a short introduction to headlines and breaking news. With an RSS feed on your site featuring your company press releases, site updates, etc. you can keep your products and services in the public eye.

Upcoming Events
It’s easy to turn an “events” page into an RSS feed,and a great way to let people know of events and activities that you’re planning to hold. Continue reading RSS and You: 11 Uses for RSS in Business

RSS And You: Making Money With RSS

Part 1 of 2

By this time most of you have seen –and grown immune to–those ubiquitous little RSS buttons on your frequently visited sites and blogs. Oops. You may have just bypassed a very good opportunity to add to your business growth skills.

RSS generally stands for Really Simple Syndication. When you subscribe to a site that has the RSS feature, you’re kept up-to-date with new information without having to check the site itself.

This is good news because, just to start, you can use RSS to get newsfeeds from major news networks, as well as updates from your favorite sites. You can get updates on most everything and anything that interests you, if there’s an RSS feed on it.

This twist to the Internet information machine is a very valuable tool to any online marketer. Imagine replacing email marketing with RSS marketing.

People actually subscribe, meaning they want your information updates, which act like opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders.

Newsreaders are special software that read RSS feeds. To get started, you can download a free RSS reader.? For PC users, go to http://www.rssreader.com . For Mac users, check out http://ranchero.com/netnewswire

Once you’ve set it up, here’s what your readers and customers have to do:

  • Right-click (control-click for Mac users) on any RSS button on a site, blog or news source that interests you.
  • Select Copy Shortcut (“Copy Link to Clipboard” for Mac, “Copy Link Location” for Firefox browsers), and paste that URL into your RSS Reader.
  • And that’s it, you’re subscribed.

Once you get started, your favorite parts of the Web come to you. No need to go out and check for updates all the time. If you don’t want to download software, subscribe to your favorite feeds through My Yahoo or My MSN.

So how does any of this make you money?
More traffic means more money. By making RSS available on your website or your blog, anyone can subscribe automatically and know when a new product or service is available.

This new way of Internet shopping through updates is not to be ignored. To take advantage of the traffic you have to give the RSS feed option to website visitors and submit your feed information to RSS, blog and XML type directories.

Here’s how you get RSS for your site.

Go to http://blogs.law.harvard.edu/tech/rss for the best source of RSS and Blog information. There are several file types for RSS and here you learn which is best and why.

There’s no need to become a techie or a net wizard to use RSS and XML. You just need to know enough about it to use it properly. Once you do, it will be easier to see how you can make money online with it.

In the same way newsletters and opt-in email are used for successful marketing, RSS is an easier, faster, and much less intrusive way to communicate with potential or existing clients and customers.

It’s critical to provide exactly what people want, so you can make money online. How can there be a better way to do that than to allow people to subscribe to their wants and wishes? Using RSS and XML technologies can help you to make money online. To add fuel to your marketing fire, use RSS to optimize content and add frequent updates to your web pages.

Like this article? Found it helpful? Bookmark Jrox Marketing for more helpful articles, and visit Jrox.com to learn more about Affiliate Marketing and get access to your own Affiliate Software and eCommerce Shopping Cart.

 

Great Web Design 2

Part 2 of 2

We live in a technologically fast-paced world. Even brand new users today can make use of easy to master web design tools that add functionality, tools only a web programmer could have dreamed of just a couple of years ago. And that’s great, right?

Well, not quite.

The accessibility of such web mastering tools has resulted in probably thousands of “junk” websites, ones which have so much going on on every page that the average web surfer is completely overwhelmed.

Some of these web pages have as many as 7 or 8 distinct content areas contained on one screen… flashing header graphics, followed by several heavy paragraphs of text, then opt-in forms, the whole page sprinkled liberally with Google ads, Amazon ads, affiliate links, audio and/or video buttons to push, and sometimes even more.

Don’t be tempted to make such glaring mistakes. It’s unlikely that most web visitors will successfully navigate such a site. There are too many decisions to make, too many distractions. And the content is completely lost among all the flash and advertising.

So, what’s the answer? Continue reading Great Web Design 2