Monthly Archives: July 2009

Using Website Statistics For Better Business

Why set up website statistics?

In setting up a business website or an on-line store, one of the best moves you can take to succeed is to be responsive to the changing trends and reactions of your target market. In short: you need to set up a program to analyze your website’s statistics.

Things to bear in mind:
– Don’t let math-phobia drive you off, there are lots of tools and applications available out there that will do the data collection and reporting for you, you just need to know what data is important to your business success, and how to analyze these reports.

– If it’s the expense you’re afraid of, there are free services you can sign up for, so you can test the waters without shelling out money you can use on other parts of your business.

-If it’s the fear of doing it wrong that’s stopping you, you need to know something: Everyone does it ‘wrong’ the first time. It’s called learning. The only way out of this fear is consistent exposure, also called practice.

In what ways can statistical reports help you? Continue reading Using Website Statistics For Better Business