25 November 2009, by Ariadne Cedilla
–just to make the distinction clear. It’s like the general confusion people get when they try to distinguish between “tactics” and “strategy”.
Using Wiki-fu, we can break down the difference:
- Advertising “is a form of communication used to influence individuals to purchase products or services […].”
- Marketing, on the other hand, is “an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.” (Italics and emphasis added.)
So, you market your products and services by means of making them known through advertising. Marketing plans, advertising promotes. How else are the two different? Continue reading Advertising Is Not Marketing