How do you get customers?
When you have a product intended to serve a particular purpose, and you aim to make it succeed in a particular market, you go to where people are who will be able to use it, who will be interested in using it, who will want it, and will be most likely to buy it.
Then you test it out in the market. You generate a lot of interest and publicity, maybe by giving samples in exchange for feedback, or letting out a fully functional version with certain limits to differentiate it from the paid version.
You let people know you have something that will help them solve a particular problem, something that will improve their lives, make things easier, and fulfill a need of theirs.
How do you keep customers?
You give good service, and supply good products that do exactly what they’re meant to. You deliver on your promise. You go the extra mile.
Who decides if you give good service, or make good products?
You do. And your customers do, too. It’s a collaborative relationship –emphasis on relationship.
There are studies of course. Focus groups, market studies, feedback-for-points, paid surveys,etc. and then there’s also the more direct approach, like follow-ups, and soliciting and getting feedback from your customers.
But when your customers can hie off whenever they spot a better deal, what can you do on your part to keep doing what you want to do and make money running your business?
You put yourself in your customer’s place. Continue reading Trading Places With Your Customers