“You know what they say about first impressions…” Wink-wink, nudge-nudge.
Well yes, practically everybody has an opinion about ‘What They Say’, but that old saw doesn’t always hold true for all occasions, nor for every circumstance, especially on the Internet.
For every visitor to your website whose initial excitement died down in a hurry, there are more who stay to browse. And the Internet being a huge place, you have a lot of chances to make a good impression, you just have to make sure your customers know where to find you. And that takes some presentation skills.
There’s a high probability that a majority of your customers stumble on your site through search results, or found it mentioned on a forum somewhere, or perhaps were referred by their friends. Base it on your own actions. How many times did you look up a general service or a product on the internet and click on the resulting links, only to find out for the first time about this specific product, or that particular service, from one particular company?
Good presentation gets attention. Effective presentation guides your customers into taking a course of action that is in your favor: it gets your customers to give you their email address, sign up, or buy a product.
It gets you ‘liked’ and followed.
Then you follow through on the unspoken deal by giving them what they expect: value.
Not for nothing do we use the words “highlight” and “showcase” in these circumstances. To get readers’ or customers’ attention, you need the chance to catch their eye. When you display your products in a very good light, it’s the customer who does the rest of the work, because at that point, it’s their decision now on whether to accept your offer or not. And when they like what you’re doing, they’re likely to keep tabs on it. Continue reading Refining Your Presentation Skills For The Internet