Monthly Archives: August 2013

The Benefits Of Using Autoresponders

30 August 2013, by A. Cedilla

Auto-responders are computer programs that are set-up to respond to any outside emails by replying with pre-written messages. There can be just one message, or the initial query email can trigger a series of messages. Auto-responders are also known as mailbots and automailers.

Auto-responders are huge time and labor savers, taking the burden off your organization to handles the response load generated by incoming communication from customers. A well thought-out and well-written set of pre-planned replies and responses are a great set of tools for your business. Imagine paying someone just to handle the unsubscribe emails sent in….or writing an individualized letter to each and every email from scratch.

Auto-responders perform a pre-set series of actions in response to pre-filtered emails. For example, internal email filters can be set to separate billing, support and technical issues to different ‘in-boxes’ that give different auto-replies. With good information, data analysis and a good writing team, auto-mailers saves thinking and labor time when action is needed.

Communication is built-in even at all the stages of your business. You have a product, you have a market you aim to sell to. That market is composed of people who, sooner or later will want to talk to you about your product. Whether it’s to complain, compliment or ask for more information, you have to have at least some idea of what you want to say to them — and more importantly what impression you want to leave. Continue reading The Benefits Of Using Autoresponders

Using Signature Files For Promotion

23 August 2013, by A. Cedilla

You might brush these things off as simply being those annoying mini-essays tacked onto all the emails cramming your in-box, but that probably comes from being exposed to people who didn’t understand the principles of having a professional signature file

Even in interdepartmental communications, we can get the TMI-version from some of our co-workers, but in a professional setting, you shouldn’t brush off signature files (also known as “sigfiles.”) They are still a way to spread the word about your business.

Business card rituals happen in a professional setting, and there are even protocols for giving them out, especially in Japan. The key thing is to be professional. There should be a clear distinction between work email and personal email. For example:

  • Links in your sigfile should lead to good sites, not elicit a “What the hell is this?” reaction. Rickrolling is not work-appropriate behavior.
  • Put nothing you’d be embarrassed to be admitting to in public, in front of lawyers and your family.

In a nutshell, a signature file takes the place of a dead-tree business card, but with more space. It is attached to the end of your email messages. Just as a blank wall can inspire people to scribble all sorts of things on it (“Kilroy was here!”), this blank space can inspire you to ways you can push your business. Continue reading Using Signature Files For Promotion

Measuring Web Metrics And ROI

09 August 2013 , by A. Cedilla

  • How would you know if you’re making money –or bleeding it– if you don’t record your sales and overhead?
  • How would you know if your new marketing campaign is making an impact unless you track the numbers before and after you institute the promotion?

It’s an accepted fact the the internet has changed the way we do business. What hasn’t changed is that it still takes money to make money. Even if you’re working out of a closet, you still need certain things, things which require money. And time. And labor.

And then there’s the matter of getting something (preferably money) in return for what you shell out, and knowing how much, exactly, did you gain for all your work.

So, to figure out your return on investment, you need to measure, record and analyze specific things to get a clear picture. For an online business’s standpoint, it isn’t just the sales but the branding, how well you are known and how well you are selling. This includes things like conversion rates for visitors, sales, sign-ups, etc. You have to know your numbers.

Why?

  • To watch over your site growth and know if you’re getting more page-views and higher quality traffic.
  • To monitor the effectiveness of your campaign performance — you can track what you measure, and change what’s not working while improving on the rest.
  • To find out what your customers are looking for in particular and then revamp your approach so you can give it to them, and-or bring more of it to their attention.
  • To drive your sales. (See above.)
  • To get enough data to improve your site design and internal navigation, thereby getting more people to stay and buy.

You can’t be accurate if you don’t measure things, you can’t take measures without data, and you can’t improve if you don’t know how much you need to change to improve, or what to improve in particular. Continue reading Measuring Web Metrics And ROI