09 September 2013, by A. Cedilla
When it comes to building your advertising strategy, you first go with clearly stating your goals. You want to people to be aware of your brand. You want more people to visit your website, and you want more of your visitors to buy from you and use your services. Generally, everything else falls under the purview of those three goals, things like: what kind of advertising to use – banners, text ads, page-peels, etc. and where to apply your chosen ad-types – the best websites for them, the specific type of site (newsgroup, banner exchange, etc.)
Your ads must align with your goals. You want people to remember your brand? An eye-catching banner posted on the most heavily visited sites for your target market can help with that, as well as help inform interested parties where to find you on the internet.
Something to keep in mind as you do this is that you need to have an idea of the people you want to reach with your advertising efforts. Who are they (demographics) and how many do you need to keep your business going? Are you doing mass-market products, and if so, where is the target mass located? Are you aiming for a small yet very lucrative pool of sailing enthusiasts? Is your service geared for homeowners, new mothers or comic-lovers? Are you locally based but ship worldwide? Do you cater to tourists?
Think of the people you make your products for. Where will you find them, how can you get to them, and how can you help them see your product will make some part of their life better?
You can find your target market in places that cater to the particular niche where you intersect as buyer and supplier– in the subject-specific newsgroups and forums, in popular authority sites and blogs…they’re looking for more information in the places where they can find it, and it’s up to you to meet them at those places and make yourself (i.e your brand, your products and-or your services) known to them. You don’t put banners about your sale on hunting gear on websites that cater to the vegan lifestyle. That’s a waste of time and your advertising budget.
You do have a budget, right? That’s another thing you have to keep in mind when you plan and execute your ad campaigns. Optimization isn’t just for search engines, it’s maximizing the effects of your efforts and getting the most out of your money. More bang for the buck doesn’t just apply to customers. For example, you can pool resources and join a banner exchange, where the participating websites display their banners on each others’ webpages. Continue reading 6 Top Tips To Banner Advertising