Monthly Archives: February 2014

How Video and YouTube Can Strengthen Business and Market Share

Let’s start with the facts:
YouTube is the third most visited site in the word, right after Google and Facebook. The site gets over a billion unique users visiting on a monthly basis, and their viewership base is helped along by the sheer number of videos they offer, with more coming in: a 100 hour’s worth every minute, according to them.

If you’re a US based business, Nielsen ratings identify YouTube as reaching more US adults (18-34) than any US cable network, and you can also reach a world-wide audience easily, what with 80% of the traffic coming from outside the country. When it comes to accessibility and global reach, YouTube “is localized in 61 countries and across 61 languages.”

With millions of subscribers, it’s virtually impossible not to have a significant population of your target market included in the YouTube tribe. When you include videos in your marketing strategy, you’ll be adding an enormously powerful tool and YouTube’s brand to work in your corner. In conjunction with Google ad platforms (Google bought the company in 2006), there are thousands of channels making money for their content-creators. You won’t be limited to laptops and desktop users, since the videos are also available on mobile device platforms.

Another good thing is that you’ll have a form of copyright protection built in with YouTube’s Content ID system, which filters identical files uploaded by other members and checks them for matches.

What can you do with YouTube?
Inform, educate, respond. You can teach your customers how to get the most out of your products. Continue reading How Video and YouTube Can Strengthen Business and Market Share

Why You Need A Content Marketing Strategy

The presence of the internet broke down all the old rules, regulations and expectations when it came to controlling information, and now it’s a free-for-all when in comes to publishing, ie. the “production and delivery of content.”

No gate-keeper can stand against the transmission speed of the internet, and the sheer numbers of people who want to share their messages on it.

Of course, on-line you can still find the big publishing houses like HarperCollins, Simon & Schuster, and Random House. You got the film companies: Warner Bros., Paramount, and 20th Century Fox websites.

You’ve got production companies, music artists, and all sorts of creative minds sharing their labors and their work on-line.

You also have millions of smaller content-creators on blogs, channels, websites, and various other media-sharing hubs (for example, DeviantArt and ConceptArt.org).

What are the new rules to thriving in this world-wide network? How do you navigate the possibilities and get noticed in your field, market or niche?

If you want to be recognized at what you do, there are certain elements you should have.

  • You need content that gets attention and turns casual visitors and lurkers into customers, followers, fans and supporters.
  • You need to present your content in such as way that it helps you connect to your target audience, and keep you connected.

Yes, the most used words for this are optimization, leverage, and maximizing, and if they’ve put you off because they’ve been used so much, here’s a more relatable scenario: Continue reading Why You Need A Content Marketing Strategy