When people visit your websites, what do they see right up front?
If you’ve ever been a fan of those DIY and home-flipping shows, you probably know that ‘staging’ a house for sale prepares the house in the most appealing way possible. In the language of real estate, ‘staging’ is strategically dressing a house up with carefully placed furniture, cool accessories, and using attractive paint colors so that viewers would be drawn in and really be able to imagine themselves living in the house. Staging sparks desire, and desirability pushes prospective buyers into making an offer.
A business website is designed for many things. It is the public front of the business on the internet, and as such must be designed for ease of communication and commerce. As your business portal, your website sets the stage to highlight your product’s strengths and make them appealing to the greatest number of prospective buyers. What feelings do you intend your website to spark in your visitors? How do you do it so they would be most influenced to buy?
It is essential that you use all available elements of your website to show how your products will make a difference for the people comprising your target market. You need to ‘stage’ your website.
Continue reading ‘Staging’ Tips For A Welcoming Website
Business depends on profits to survive and to thrive. Whether you sell products or services, all the processes that keep money coming in must be given particular focus to keep the pipeline open and healthy. Marketing sometimes gets shifted off to the side, but it is still an integral process.
Marketing is not just getting clicks or sign-ups. It has evolved to take a bigger presence at the decision-making table, and shouldn’t be relegated to a ‘follow-up activity after product development.’ You can’t afford to do that. Technology, competition and communication-wise, there’s too much going on to leave things to chance. At the speed which commerce moves, important business processes like R and D, marketing, and customer and public relations must be aligned and responsive, not reactive.
Marketing contributes to the bottom line too. It’s not just a money-pit. To see that, you have to have the hard numbers, get the quantifiable data. You put money into marketing, you have know the returns you’re getting on that.
The proof will lie in the solid results and analysis that comes from in-depth data-crunching and aggregation. Anything that gives you an edge over your competition, advances your position in your market, and helps you give your customers a better experience? You better know about it.
What are the metrics that matter?
Don’t just glance at the surface metrics that garner surface attention. The number of ‘likes’, re-tweets, and followers can easily swell the ego, but ego means squat to the bottom line when you can’t measure the impact of these numbers on your revenue. Get an objective assessment: You need to pin down where your marketing dollars are making the best contributions towards your profitability so you can make the best decisions on where to spend more money, now and in the future. Continue reading 3 Pillars of Marketing Effectivity