After “How To Use Product Reviews As An Effective Sales Strategy,” here are more ways you can use product reviews to generate more traffic.
When it comes to making purchasing decisions, you really can’t tell how your customers decide to click on the ‘Buy’ button.
- Someone in a hurry could have just picked the first few options presented on the search results page, and those results included your website (SEO).
- Your website may have been recommended to a prospective customer by an affiliate or a friend (word-of-mouth and affiliate programs).
- A research-driven prospect found your product reviews and that convinced them to make a purchase (high-value content).
Of these three scenarios, we’ll focus on the last part.
The Internet’s influence has made us update-ravenous and habituated for more data. It’s not just the speed at which we can get it, it’s the blatant promise of what we can do with it — the potential — that is addicting. If you want to leverage your product reviews into getting more traffic to your website, it’s pretty hard to go wrong in providing too much data in this case.
What you want to do is present it well.
Rules of thumb:
- Walls of text are generally visual turn-offs. Breaking information down into manageable bites with bullets, subheadings and short paragraphs helps your readers quickly get to the salient points they need to formulate a decision.
- To boost your search engine ranks, you can put information on individual pages. This also gives your visitors the option to just open new tabs instead of having to click forwards or backwards to read more.
- Present different data differently: individual reviews on separate pages, product comparisons (in chart form, for example) on one page.
- Optimizing all your products page reviews with focused keywords helps people find you faster: ‘product review’, ‘product specs’ or ‘product specifications’, etc.
- If you offer tutorials on how to use your products: using keywords like ‘product tutorials’, ‘DIY’, ‘step-by-step’ will also help.