Monthly Archives: December 2015

Top 7 Tips For Split-testing

From “How Split-testing Helps Your Marketing Campaigns” we shared the importance of using the split testing method –also known as A/B testing— to gain solid, reliable data on what gets positive responses from your target market, and from that make continuous improvements to your marketing campaigns. We also explained the important of split testing in gaining and developing insight into what makes your customers tick, which is crucial to business revenue and longevity.

In this post we’ll share the best practices when it comes to using the split-testing process, the principles to remember to keep your marketing progress steady and your results relevant and useful. Just as with every strategy, there are proven ways and means to conduct split testing for solid, trustworthy data. Here are what  you need to consider:

Stick to the scientific method
Design rigid testing protocols with tools that you can trust so you can be sure that you can rely on your testing and data-gathering process. Continue reading Top 7 Tips For Split-testing

How Split-testing Helps Your Marketing Campaigns

One of the best ways you can maximize returns and be on top of your business’s performance is using what your performance data is telling you. Analytics programs can show you results and statistics  gathered from clicks, open rates, impressions, return rates and sales, but at certain key points you can get a glimpse of what actions provide the best returns on investment and redirect your efforts.  And one of the key turning points involve split-testing.

Competition is fierce, and it’s within your control to carve out any edge and advantage which would translate into revenue via customer engagement. The answer  doesn’t lie in the obvious — what is ‘obvious’ may not stand  up under closer examination .  Sometimes our advantages lies in small, overlooked things, like the way we design a webpage, or how we title an email’s subject line. Again, the ‘obvious answer’ may not actually work, which is which is why we have to test, test, and test.

How do you know your marketing campaigns are optimized to drive as many conversions possible? What are the metrics you use? If you have a marketing campaign and a target number of conversions, they provide a framework in which to see if the campaign is working.

Say you’re successful. Can you replicate that success with the next campaign? How do you know what elements contributed to the success and failure of the campaign if you don’t test? Effectivity is just as important as ROI, and to narrow down on the effective elements in your marketing you need to isolate them and double check to see which ones work and which ones don’t. You can’t guess your way to it. That’s why there’s split testing. Continue reading How Split-testing Helps Your Marketing Campaigns