Monthly Archives: February 2016

Do You Have A Mobile Strategy?

Is your business dependent on the internet for its customers? Then maybe you should devote some serious thought and time towards creating a mobile strategy. Here’s why.

In a previous article, How To Develop A Mobile Mindset, we pointed out that the world-wide population of smartphone users is expected to exceed 2 billion by this year.  Smartphone users can do business and leisure from their phones — having your website optimized for mobile platforms lets you keep connected to your customers and your target market wherever they are.

The internet is not limited to personal computers — when you design your website to be mobile-friendly, you get to meet your customers where they are, whether they use tablets, phablets, or smartphones

Now, optimizing your website for mobile platforms is different from creating other initiatives for smartphones. The first deals with website design and content presentation, the second goes deeper into things like mobile apps, related security issues, and the like. The goals in this second area should relate to your business needs and goals as well. Continue reading Do You Have A Mobile Strategy?

4 Ways You Could Be Sabotaging Your Marketing

 When you ask any business owner what they want from their marketing campaigns, their answer  can be generalized with this simple statement: “I want it to be a success, of course!”  Success means profits. Ask marketers the same thing, they’d say they want to see great results. Success means engagement. Success means high ROI. But what they want and what they get isn’t always the same. Marketing plans that take months in the planning can  result in mediocre results. Expectations get dashed.  What accounts for the discrepancy between their campaigns and the result these get?

For the most part, it’s the lack of specific action taken to increase the odds of success in their favor.

In business as in life, if you want good things to happen for you, you need to make it so it’s more and more likely that the good things will happen. If  business owners want to succeed, they  needs to work primarily to ensure that their  products or services answers their customer’s needs thoroughly, and that  they have a good relationship with their customers. For a marketer to be successful,  they  have  take the action the work requires to make sure their campaign’s well-crafted message gets to their target audience at the right time and in the right way to get the most positive results.

Marketers and entrepreneurs  can make a lot of mistakes in planning and executing their marketing campaigns. What follows are a few of the most common — can you see yourself doing them? Continue reading 4 Ways You Could Be Sabotaging Your Marketing