Monthly Archives: July 2016

Why You Need To Align Marketing and Sales

Running a business isn’t just about the freedom and the power to pick and choose what you do — it’s also about handling the responsibility of it. Big companies have internal departments — scaled up due to the number of employees they have– to handle certain jobs, like Human Resources, Payroll and Accounting, IT Support, etc. When you run a small business or a one-person service, you’re the pivot point– you’re the one to decide what to do with that kind of specialized work.

Plus, running an online business means promoting your services and selling your products, something which in bigger organizations means using sales and marketing departments.

While having dedicated teams can leverage the brain factor and parcel out the workload, when it’s down to a tiny group or just you, being the sole  overseer-slash-gatekeeper  can really leave you feeling yanked in all directions when it comes to researching, planning, and executing marketing and sales.

This is where organizational and goal alignment comes in very handy.  When people are committed to working together,they help each other up and forward in ways each can’t do on their own. When people work against each other, the most polite way you can say about that is that they’re working at cross-purposes.
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