You know your Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you have to be aware of the over-optimization penalty. This happens when the search engines consider your page has only been designed to get a high page ranking.
Most SEO experts teach you how to optimize a web page for good search engine ranking, but very few tell you what you have to avoid if you want to avoid over optimization penalties and see your page rank drop or your site get de-indexed.
Here are 10 things you should consider if you are serious about SEO:
Website Content Theft
Never steal content from other websites. If you are reported you will immediately be banned. Not to mention possibly get entangled in legal issues involving copyrights.
Do not use slang or rude words in your copy as it can get you de-indexed.
Do not exceed 100 outgoing links, always link to good quality sites and never link to farm links. Extra tip: you must check your outgoing links on a regular basis to make sure they are still working and the quality of the sites you are linking to is still good.
Keep your URLs less than 100 characters long and avoid using more than 3 hyphens “-” in your URLs.
Keep your keyword density under 5% or it could be considered keyword spamming.
Your title tag should contain less than 60 characters and should not contain any special characters.
Keep your description meta tag under 200 characters or your site ranking will drop.
Put less than 10 keywords in your keyword meta tag and make sure every keyword appears in your web page copy. Also, avoid putting the same keyword twice in your keyword meta tag. Nowadays search engines (mainly Google) do not really consider the Keyword meta tag for ranking, but if you do not follow these simple rules, you can get penalized for it.
Proper use of Alt Text
If you use pictures and put your keyword in the alt text, your alt text must describe the picture. You could write something like: “keyword header”, “keyword image” or “keyword logo” but never stuff lots of keywords in your alt texts. Again, this would be considered keyword spamming.
Short note: Alt text is short for ‘alternative text’. Alt text is used as a text description to help people surfing with images turned off, and vision-impaired surfers who use screen readers to get an idea of what an included image is about.Search engines also use the alt tag to find out more about what your page is about.
Never use cloaking. Cloaking consists of coding the page in such a way that parts of the content will be seen by search engines but will not be displayed to users. If you’re caught doing so, you’ll get banned.
Finally, remember that search engine algorithms change frequently. So keep up to date by browsing the SEO sites and forums.
These 10 simple rules are no guarantee that you will rank well in the search engines, but one thing is sure: break these rules and you will be penalized in the search results. You can lose page rank and may even get de-indexed altogether.
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