Using Blog Trackbacks to Your Advantage

First of all, what is a blog trackback?

A trackback is a type of blog feature used to associate blog posts on different blogs. It’s a way to notify a website or another blog that you published an entry that references it.

The result: two or more different blogs can share readers.

For example: Say you just posted an article to your blog about beaded jewelry making. Now, as you surf the net, you run across a similar or related post on someone else’s blog.

You can use the trackback feature to notify the person who posted the other post about beaded jewelry that there is a similar post on your blog.

Get it now? Think of it as leaving a virtual sticky-note in the other person’s comments, one that tells him, “Hey, I wrote something like this, too. You can check it out at my blog here.”

When your trackback, which is the permalink to your post, appears on the other blog’s post, that blog’s readers find out that you have something to say about beaded jewelry and may even pay your blog a visit to find out more.

To make a trackback, you have to get the trackback URL from the post where you want to send your trackback notification. It will be shown on the blog as a Trackback URL or possibly a permalink. Once you find it, copy the URL into the correct place in your blog’s post. Your blog software will have some notation like “trackback URL identified” for where the Trackback URL would go.

Once you’ve finished, save and republish your blog. Your blog software will automatically send the Trackback ping to the target blog’s post. So now your trackback, which is the permalink to your post, will be listed on the other blog’s post after that blog owner has approved it.

The trackback feature works by actually sending a ping from your blog to the blog you are trackbacking to notify them of your post. This also causes your post to be listed on the other blog, after it has been approved of course.

Trackbacks should be used to elaborate on or add to a related post. So if your post is on beaded jewelry, your trackback on another blog should also be about that related subject and not one like beading in general or something like that. Blog comments can be used for posting non-specific comments on blogs where trackbacks are topic related specific posts.

You may notice that by trackbacking you are essentially placing your link (permalink) on another blog, which creates a backlink to your blog. For this reason, when you set up your blog, modify the permalink structure to be more search engine friendly. This can be done a few different ways, but you want a structure that ends up having keywords in it as opposed to having more dynamic looking links.

By having the backlinks to your blog and by having them relevant to the content of your blog, you now have the ability of improving your blog’s page rank. Those backlinks will strengthen both your link popularity and your link relevancy which will bring your blog more organic search engine traffic.

Take note, you should be careful in using trackbacks. Don’t use them to spam other people’s blogs.

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