It’s easier now to pick a low-cost and effective way to promote your products and increase your visibility via the Internet. Aside from newsletters, podcasts and free ebooks, another way to do this is to write articles for your website, and then submit them to article directories.
Directory submission is simply posting your business-related articles on article directory sites, usually with a signature or ‘author box’ that contains a back-link pointing to your site. With every article you post, you increase the chances of interested people reading your article and visiting your site to see what else they might find interesting there.
So, more visitors = higher traffic = more publicity. And unless you’re paying for someone to ghost-write the articles, you don’t have to shell out much of your carefully budgeted money.
At this point, you probably know about SEO (search engine optimization) practices and how the careful use of keywords can up your page-rank in the search engine results. Via directory submission, you can post keyword rich articles that link back to your website by means of the resource information.
The big search engines each have ways of collecting and assessing the value of the keywords you use, as well as the back-links to your site. The number of visitors flowing towards your site from these boost the visibility of your web site, bringing in even more visitors, and by extension, more customers for your product or service.
Indexing your web site lists it so the search engines can see it at a direct level, so to speak. Instead of, say, hunting for key words found on a particular web page on your site, search engines will list your website.
Directory submission makes it possible to speed up this process. Once indexed, you can improve your index ranking by using specialized services in preparing and submitting articles to various directories.
Some article directory sites are paid services, but for the most part you can use the many high-quality free sites available. Budget-wise, the free sites can give you about the same service as the paid sites; all you invest is brainpower and writing time.
On the other hand, paying to get your articles posted may work out even better in the long run, because sites that require a submission fee often have a higher page ranking from the search engines, thus getting a higher ranking on the search engine results page (SERP).
Most people only go through the first three or four pages of the search engine results, if at that. A higher rank on the SERP means you get to be included in the first 2-3 pages, meaning that your articles will also end up higher on the search results when someone submits a query that uses keywords you included in your article.
Using directory submission is a way to get more customers, publicity and exceed your business’s financial goals. Sharing useful and well-written articles helps present an attractive image of your business that will get more customers to your site and help get you noticed over the internet.
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