Steps You Can Take To Improve Your SEO (continued)
2. Where you have images on your site, always include an alt tag.
The HTML code for including an image in your page has an optional attribute called the ‘alt’ tag. It’s short for ‘alternative text’. It was originally intended as a text description to aid viewers surfing with images turned off, or vision-impaired surfers who use a screen reader so they could get an idea of what an image was about, since they couldn’t see it. But search engines also use the alt tag to find out more about what your page is about.
You want the alt tag to contain keywords relevant to your site and the image they are describing. Instead of just putting “header” in the alt tag for your header image, use the opportunity to tell the search engines what your site is about, with something like “Affiliate marketing? Header”, if your site is about affiliate marketing . Continue reading SEO Refresher 2