Tag Archives: business strategy

List-building: Your Strongest Tool In Email Marketing

List building is a necessary part of growing your online business.
It is permission-based marketing. In exchange for a valuable niche-related freebie, the people who sign up for your list give you permission to email them, and every sign-up that means that more people are voluntarily joining a pool of others who have expressed interest in what you offered them, and are okay with getting more information about your niche from you.

Having a robust mailing list –that’s a list of pre-approved voluntary customers, without whom your business would not thrive — means you have a key asset for online business. Having a list means you have a group of people already primed to be interested in what you have to say, and what you have to sell. The people on your list signed up for what you gave them, and for what you can give them in the future. They’re your voluntary army of readers and prospects.

The importance of this ‘army’ cannot be emphasized enough: When you take the effort to grow your mailing list, you grow an pool of casual supporters. Sure, it’s quite probable that not all of them will buy products from you immediately, or truly become ravings fans straight out of the gate, but over time, the effort you make to build trust and strong relationships will help you build a community of supporters, customers, and fans.

Why is it important to start and keep building your list?
Continue reading List-building: Your Strongest Tool In Email Marketing

Do You Have A Mobile Strategy?

Is your business dependent on the internet for its customers? Then maybe you should devote some serious thought and time towards creating a mobile strategy. Here’s why.

In a previous article, How To Develop A Mobile Mindset, we pointed out that the world-wide population of smartphone users is expected to exceed 2 billion by this year.  Smartphone users can do business and leisure from their phones — having your website optimized for mobile platforms lets you keep connected to your customers and your target market wherever they are.

The internet is not limited to personal computers — when you design your website to be mobile-friendly, you get to meet your customers where they are, whether they use tablets, phablets, or smartphones

Now, optimizing your website for mobile platforms is different from creating other initiatives for smartphones. The first deals with website design and content presentation, the second goes deeper into things like mobile apps, related security issues, and the like. The goals in this second area should relate to your business needs and goals as well. Continue reading Do You Have A Mobile Strategy?

Top 7 Tips For Split-testing

From “How Split-testing Helps Your Marketing Campaigns” we shared the importance of using the split testing method –also known as A/B testing— to gain solid, reliable data on what gets positive responses from your target market, and from that make continuous improvements to your marketing campaigns. We also explained the important of split testing in gaining and developing insight into what makes your customers tick, which is crucial to business revenue and longevity.

In this post we’ll share the best practices when it comes to using the split-testing process, the principles to remember to keep your marketing progress steady and your results relevant and useful. Just as with every strategy, there are proven ways and means to conduct split testing for solid, trustworthy data. Here are what  you need to consider:

Stick to the scientific method
Design rigid testing protocols with tools that you can trust so you can be sure that you can rely on your testing and data-gathering process. Continue reading Top 7 Tips For Split-testing

How Split-testing Helps Your Marketing Campaigns

One of the best ways you can maximize returns and be on top of your business’s performance is using what your performance data is telling you. Analytics programs can show you results and statistics  gathered from clicks, open rates, impressions, return rates and sales, but at certain key points you can get a glimpse of what actions provide the best returns on investment and redirect your efforts.  And one of the key turning points involve split-testing.

Competition is fierce, and it’s within your control to carve out any edge and advantage which would translate into revenue via customer engagement. The answer  doesn’t lie in the obvious — what is ‘obvious’ may not stand  up under closer examination .  Sometimes our advantages lies in small, overlooked things, like the way we design a webpage, or how we title an email’s subject line. Again, the ‘obvious answer’ may not actually work, which is which is why we have to test, test, and test.

How do you know your marketing campaigns are optimized to drive as many conversions possible? What are the metrics you use? If you have a marketing campaign and a target number of conversions, they provide a framework in which to see if the campaign is working.

Say you’re successful. Can you replicate that success with the next campaign? How do you know what elements contributed to the success and failure of the campaign if you don’t test? Effectivity is just as important as ROI, and to narrow down on the effective elements in your marketing you need to isolate them and double check to see which ones work and which ones don’t. You can’t guess your way to it. That’s why there’s split testing. Continue reading How Split-testing Helps Your Marketing Campaigns

3 Pillars of Marketing Effectivity

Business depends on profits to survive and to thrive. Whether you sell products or services,  all the processes that keep money coming in must be given particular focus to keep the pipeline open and healthy.  Marketing sometimes gets shifted off to the side, but it is still an integral process.

Marketing is not just getting clicks or sign-ups. It has evolved to take a bigger presence at the decision-making table, and shouldn’t be relegated to a ‘follow-up activity after product development.’ You can’t afford to do that. Technology, competition and communication-wise,  there’s too much going on to leave things to chance. At the speed which commerce moves, important business processes like R and D,  marketing, and customer and public relations must be aligned and responsive, not reactive.

Marketing contributes to the bottom line too. It’s not just a money-pit.  To see that, you have to have the hard numbers, get the quantifiable data. You put money into marketing, you have know the returns you’re getting on that.

The proof  will lie in the solid results and analysis that comes from in-depth data-crunching and aggregation. Anything that gives you an edge over your competition, advances your position in your  market, and  helps you give your customers a better experience?  You better know about it.

 

What are the metrics that matter?
Don’t just glance at the surface metrics that garner surface attention. The number of ‘likes’, re-tweets, and followers can easily swell the ego, but ego means squat to the bottom line when you can’t measure the impact of these numbers on your revenue.   Get an objective assessment: You need to pin down where your marketing dollars are making the best contributions towards your profitability so you can make the best  decisions on where to spend more money, now and in the future. Continue reading 3 Pillars of Marketing Effectivity

5 Reasons You Can Trust Content Marketing To Stay

Maybe as an average internet surfer you can claim to have seen just about everything on the internet, and then some. You have Google, YouTube, Instructables and Wikipedia. You have your RSS feeds, your podcast subscriptions and your favorite live-stream sources for the latest news. Why fork out money when you can get all the information you need for free?

The scenario above is from the vantage point of a consumer. Yes, there is good, solid information freely available on the internet on just about any topic you can care to name, so why pay?

Flip the view and look at it from the point of view of the content creators who make it to the top of their niche. Content marketing isn’t always or only about money, despite the ‘marketing’ part. There are things other than money you can accrue with good content.

Here, put the spotlight back on you: Why do you patronize the sites you do, or follow the bloggers, vloggers, podcasters and creators that you do? What do you do with the content?

You like the content provided. You trust that the content creators know their stuff , and trust the stuff they put out there. You follow them, ‘like’ them, recommend them, rely on them.

What do they get in return?

  • Followers. People who like their work and support it, and them.
  • The knowledge that people in their market — the audience they’re creating their work for– trust them and rely on their content.
  • The knowledge that their work is appreciated and helps make a difference.
  • A reputation for interesting, good work. For being an authority in their niche.

The list goes on.

Now do a little flip again, and put yourself into the role of the content provider. What do you get in return for the result of your determination, imagination and hard work? Continue reading 5 Reasons You Can Trust Content Marketing To Stay

How Video and YouTube Can Strengthen Business and Market Share

Let’s start with the facts:
YouTube is the third most visited site in the word, right after Google and Facebook. The site gets over a billion unique users visiting on a monthly basis, and their viewership base is helped along by the sheer number of videos they offer, with more coming in: a 100 hour’s worth every minute, according to them.

If you’re a US based business, Nielsen ratings identify YouTube as reaching more US adults (18-34) than any US cable network, and you can also reach a world-wide audience easily, what with 80% of the traffic coming from outside the country. When it comes to accessibility and global reach, YouTube “is localized in 61 countries and across 61 languages.”

With millions of subscribers, it’s virtually impossible not to have a significant population of your target market included in the YouTube tribe. When you include videos in your marketing strategy, you’ll be adding an enormously powerful tool and YouTube’s brand to work in your corner. In conjunction with Google ad platforms (Google bought the company in 2006), there are thousands of channels making money for their content-creators. You won’t be limited to laptops and desktop users, since the videos are also available on mobile device platforms.

Another good thing is that you’ll have a form of copyright protection built in with YouTube’s Content ID system, which filters identical files uploaded by other members and checks them for matches.

What can you do with YouTube?
Inform, educate, respond. You can teach your customers how to get the most out of your products. Continue reading How Video and YouTube Can Strengthen Business and Market Share