Tag Archives: content marketing

5 Reasons You Can Trust Content Marketing To Stay

Maybe as an average internet surfer you can claim to have seen just about everything on the internet, and then some. You have Google, YouTube, Instructables and Wikipedia. You have your RSS feeds, your podcast subscriptions and your favorite live-stream sources for the latest news. Why fork out money when you can get all the information you need for free?

The scenario above is from the vantage point of a consumer. Yes, there is good, solid information freely available on the internet on just about any topic you can care to name, so why pay?

Flip the view and look at it from the point of view of the content creators who make it to the top of their niche. Content marketing isn’t always or only about money, despite the ‘marketing’ part. There are things other than money you can accrue with good content.

Here, put the spotlight back on you: Why do you patronize the sites you do, or follow the bloggers, vloggers, podcasters and creators that you do? What do you do with the content?

You like the content provided. You trust that the content creators know their stuff , and trust the stuff they put out there. You follow them, ‘like’ them, recommend them, rely on them.

What do they get in return?

  • Followers. People who like their work and support it, and them.
  • The knowledge that people in their market — the audience they’re creating their work for– trust them and rely on their content.
  • The knowledge that their work is appreciated and helps make a difference.
  • A reputation for interesting, good work. For being an authority in their niche.

The list goes on.

Now do a little flip again, and put yourself into the role of the content provider. What do you get in return for the result of your determination, imagination and hard work? Continue reading 5 Reasons You Can Trust Content Marketing To Stay

Why You Need A Content Marketing Strategy

The presence of the internet broke down all the old rules, regulations and expectations when it came to controlling information, and now it’s a free-for-all when in comes to publishing, ie. the “production and delivery of content.”

No gate-keeper can stand against the transmission speed of the internet, and the sheer numbers of people who want to share their messages on it.

Of course, on-line you can still find the big publishing houses like HarperCollins, Simon & Schuster, and Random House. You got the film companies: Warner Bros., Paramount, and 20th Century Fox websites.

You’ve got production companies, music artists, and all sorts of creative minds sharing their labors and their work on-line.

You also have millions of smaller content-creators on blogs, channels, websites, and various other media-sharing hubs (for example, DeviantArt and ConceptArt.org).

What are the new rules to thriving in this world-wide network? How do you navigate the possibilities and get noticed in your field, market or niche?

If you want to be recognized at what you do, there are certain elements you should have.

  • You need content that gets attention and turns casual visitors and lurkers into customers, followers, fans and supporters.
  • You need to present your content in such as way that it helps you connect to your target audience, and keep you connected.

Yes, the most used words for this are optimization, leverage, and maximizing, and if they’ve put you off because they’ve been used so much, here’s a more relatable scenario: Continue reading Why You Need A Content Marketing Strategy

Investing In Customer Relationships

07 October 2013, by A. Cedilla

Permission plus access equals consent to email. That is permission marketing in a nutshell. The first step to starting a good customer relationships is getting consent. The other steps cover generosity, professionalism and providing value while building goodwill and trust.

Even family can fall by the wayside if you –and they– don’t keep in touch. Just think of Facebook:  while some people have mastered the art of keeping in touch via social media, it’s far too easy to rely on pictures and status updates and think you have the entire picture.

Face-time –or any constant, meaningful interaction, is necessary so you won’t be forgotten. Everyone has their own thing to do, and are busy doing it, and as a business owner it’s your responsibility to keep the flow of communication open and active. Whether it’s personal or professional, taking the effort to keep in touch matters. And business-wise, where does your most vital relationship reside? Between you and your customers.

Don’t be like the people who turn into slobs after they’ve got a commitment. Passive aggressive bait and switch and tactics like that will sink your business in the long run. Keep customers engaged and continue giving them great value. Surprise them. Go above and beyond once in a while to show you appreciate their presence in your life. That’s why people stay, they keep getting good value and they keep interested.

Kept these three words in mind: Invest, Customers, Relationship. Continue reading Investing In Customer Relationships