28 July 2013, by A. Cedilla
Have you ever thought of making an e-zine to spread the word about your brand?
An e-zine is an electronic magazine, like a little pocket full of content that can quickly and easily be shared from person to person as much as forwarded emails are. Many paper/dead-tree magazines also have digital editions to take advantage of today’s tablet-rich consumer environment. For example, look at Time, Sports Illustrated, GQ and People magazine.
Publishing survives because of advertising and subscriptions. When publishers of popular magazines decided to venture into online digital versions of their original product line, they establish an online and offline presence that lets them take advantage of new (to them) technology.
Ebooks and ebook readers paved the way for ezines to gain mainstream acceptance, and for cross-pollination to occur, since there are ezines that also ventures into print edition. Either way, an online and offline version of content can only spread the influence of the magazine’s brand –as well as the advertiser’s products in it.
For a purely online business, an ezine can help spread the word about what your customers can do with your products farther, faster, and cheaper than traditional methods. With an ezine, you can promote your website with back links to your site, with direct links to your products for one click orders.
How do you lessen the production load?
Join up with others in your niche, people you can trust, and move towards a common goal. Forging agreements where people also pay you to let them advertise their products in your ezine can also lessen the costs of producing it, and provide additional income.
Promoting each others’ products, sharing relevant information, lessons, and tips also fosters community, and a robust support system, a vital aspect to ensuring good relationships with others and a healthy business online. Continue reading Marketing Your Brand With Ezines