23 August 2013, by A. Cedilla
You might brush these things off as simply being those annoying mini-essays tacked onto all the emails cramming your in-box, but that probably comes from being exposed to people who didn’t understand the principles of having a professional signature file
Even in interdepartmental communications, we can get the TMI-version from some of our co-workers, but in a professional setting, you shouldn’t brush off signature files (also known as “sigfiles.”) They are still a way to spread the word about your business.
Business card rituals happen in a professional setting, and there are even protocols for giving them out, especially in Japan. The key thing is to be professional. There should be a clear distinction between work email and personal email. For example:
- Links in your sigfile should lead to good sites, not elicit a “What the hell is this?” reaction. Rickrolling is not work-appropriate behavior.
- Put nothing you’d be embarrassed to be admitting to in public, in front of lawyers and your family.
In a nutshell, a signature file takes the place of a dead-tree business card, but with more space. It is attached to the end of your email messages. Just as a blank wall can inspire people to scribble all sorts of things on it (“Kilroy was here!”), this blank space can inspire you to ways you can push your business. Continue reading Using Signature Files For Promotion