Every e-marketer knows the importance of discovering good and profitable niches. It’s like mining for gold — only the mine in this case is the world-wide web and the ‘gold’ trickles in through e-transfers for products sold or services rendered. A lot of the people who make their living educating other people to ‘mine’ the internet have a very simplistic way of teaching niche discovery — finding the richest ‘veins’ in the gold mine, so to speak. The gist of their advice on finding your niche often boils down to the following:
- Pick a subject or topic that you’re passionate about, one in which you have experience or are interested in.
- Use the main keywords from this topic and plug it into a keyword research tool.
- Look at the search count results. If it’s about 30,000 per month, it’s a good bet. Below 30,000 searches, it’s a very tiny market, so no money there. If it’s way above 30,000 searches, you’ll have too much competition, so your risk of failure is higher, and therefore unacceptable.
That’s it. Based on those three steps, you are supposed to find yourself a profitable niche.
What’s missing from this picture?
One: you aren’t told to scope out the competition that is actually there. Instead, it’s assumed that a) there’s too much competition (thereby implying you your services or product is not capable of standing out, b) the competition that IS present is too strong for you to even attempt to jockey with, or c) the market is too small to make money in.
Two: there’s no research conducted on long-tail keywords.
Most people conduct their searches using simple words or phrases. Topside Media defines long tail keywords (and their importance) as “keyword phrases composed of three or more words that collectively are more specific than a single keyword.
Long tail keywords are more likely to convert to sales than shorter, more generic keywords because there is less competition for them. Generally, the more specific the search, the closer the searcher is to the act of purchasing a product or service.” So, long-tail keywords can lead you to lucrative sub-niches. Continue reading How To Find Your Niche Market
It’s easier now to pick a low-cost and effective way to promote your products and increase your visibility via the Internet. Aside from newsletters, podcasts and free ebooks, another way to do this is to write articles for your website, and then submit them to article directories.
Directory submission is simply posting your business-related articles on article directory sites, usually with a signature or ‘author box’ that contains a back-link pointing to your site. With every article you post, you increase the chances of interested people reading your article and visiting your site to see what else they might find interesting there.
So, more visitors = higher traffic = more publicity. And unless you’re paying for someone to ghost-write the articles, you don’t have to shell out much of your carefully budgeted money.
At this point, you probably know about SEO (search engine optimization) practices and how the careful use of keywords can up your page-rank in the search engine results. Via directory submission, you can post keyword rich articles that link back to your website by means of the resource information. Continue reading Optimizing Directory Submissions
You know your Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you have to be aware of the over-optimization penalty. This happens when the search engines consider your page has only been designed to get a high page ranking.
Most SEO experts teach you how to optimize a web page for good search engine ranking, but very few tell you what you have to avoid if you want to avoid over optimization penalties and see your page rank drop or your site get de-indexed.
Here are 10 things you should consider if you are serious about SEO:
Website Content Theft
Never steal content from other websites. If you are reported you will immediately be banned. Not to mention possibly get entangled in legal issues involving copyrights.
Do not use slang or rude words in your copy as it can get you de-indexed. Continue reading 10 SEO No-No’s To Keep In Mind
Here are some tips to help you up your page rank and generate more traffic for your business.
For the best search engine optimization, you must use your keywords and keywords phrases effectively. For maximum effectiveness, use different keywords and/or keyword phrases on each page of your website. Optimize each page for those keywords and/or keyword phrases that are relevant to the content of that particular page.
-Use keywords and/or keyword phrases as a descriptive title for each page.
-Use your most relevant keywords and/or keyword phrases in your home page title.
-To be the most effective, title tags should contain only keywords and/or keyword phrases.
-Repeat the keywords and/or keyword phrases 2-3 times but make sure that the title makes sense. An example for this page would be: Keyword Usage, Using Keywords and Keyword Phrases Effectively. Continue reading Using Keywords and Keyword Phrases Effectively