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List-building: Your Strongest Tool In Email Marketing

List building is a necessary part of growing your online business.
It is permission-based marketing. In exchange for a valuable niche-related freebie, the people who sign up for your list give you permission to email them, and every sign-up that means that more people are voluntarily joining a pool of others who have expressed interest in what you offered them, and are okay with getting more information about your niche from you.

Having a robust mailing list –that’s a list of pre-approved voluntary customers, without whom your business would not thrive — means you have a key asset for online business. Having a list means you have a group of people already primed to be interested in what you have to say, and what you have to sell. The people on your list signed up for what you gave them, and for what you can give them in the future. They’re your voluntary army of readers and prospects.

The importance of this ‘army’ cannot be emphasized enough: When you take the effort to grow your mailing list, you grow an pool of casual supporters. Sure, it’s quite probable that not all of them will buy products from you immediately, or truly become ravings fans straight out of the gate, but over time, the effort you make to build trust and strong relationships will help you build a community of supporters, customers, and fans.

Why is it important to start and keep building your list?
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