When you ask any business owner what they want from their marketing campaigns, their answer can be generalized with this simple statement: “I want it to be a success, of course!” Success means profits. Ask marketers the same thing, they’d say they want to see great results. Success means engagement. Success means high ROI. But what they want and what they get isn’t always the same. Marketing plans that take months in the planning can result in mediocre results. Expectations get dashed. What accounts for the discrepancy between their campaigns and the result these get?
For the most part, it’s the lack of specific action taken to increase the odds of success in their favor.
In business as in life, if you want good things to happen for you, you need to make it so it’s more and more likely that the good things will happen. If business owners want to succeed, they needs to work primarily to ensure that their products or services answers their customer’s needs thoroughly, and that they have a good relationship with their customers. For a marketer to be successful, they have take the action the work requires to make sure their campaign’s well-crafted message gets to their target audience at the right time and in the right way to get the most positive results.
Marketers and entrepreneurs can make a lot of mistakes in planning and executing their marketing campaigns. What follows are a few of the most common — can you see yourself doing them? Continue reading 4 Ways You Could Be Sabotaging Your Marketing
25 November 2009, by Ariadne Cedilla
–just to make the distinction clear. It’s like the general confusion people get when they try to distinguish between “tactics” and “strategy”.
Using Wiki-fu, we can break down the difference:
- Advertising “is a form of communication used to influence individuals to purchase products or services […].”
- Marketing, on the other hand, is “an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.” (Italics and emphasis added.)
So, you market your products and services by means of making them known through advertising. Marketing plans, advertising promotes. How else are the two different? Continue reading Advertising Is Not Marketing
For many first-timers, their first giddy rush in internet marketing can be something akin to falling in love. The product is perfect, the possibilities are endless, and they don’t need anything else.
At this point, they’re dazzled by the images of sure-fire success — and totally getting ahead of themselves. When the time comes that the thrill and the glitz wear off after the initial rush, the disappointment and pain of the event can settle like lead in the belly, and sour them for anything similar in the future.
Like a kid jumping into the deep end of the pool, it’s a recipe for disaster.
If you’re not that strong or prepared yet, it’s better to do some research first before wading in: all that glitters in not gold (or e-cash), and all that.
What follows are 3 common myths that continually crop up and break newbie hearts, and can trip up even the more experienced players. Continue reading 3 Common Marketing Myths That Can Break Your Heart
Internet marketing neophytes form the largest portion of those who fail to make a living from online work. This article is to help newbies not only survive but succeed and ultimately make a living online. If you are one, chances are, these characteristics describe you.
- You dream of making a lavish, full-time income on the internet, mostly on autopilot. This gives you the freedom to live the kind of lifestyle you desire without financial worries.
- You are on lists. Many, many lists. Every internet marketing guru out there has your name and email address on their lists. As a result, you get bombarded with at least a dozen emails from these guys everyday.
- You do research every day, trying to figure out how to run a successful online business. You probably learn new things almost daily. You are constantly watching videos, listening to audio or reading e-books learning the newest money-making system on the internet.
- You buy more info-products, software, scripts, systems, ‘how-to’ methods etc than you actually use. As a result, you have tons of PLR, MRR and RR e-books, the latest software and scripts, memberships to all sorts of programs that promise to be the silver bullet that answers the basic question, “What Must I Do To Succeed On The Internet?” sitting in your hard drive gathering virtual dust.
The combined effect of these characteristics is information overload and analysis paralysis.
In other words, you hardly take any action based on what you already know or have in hand. You may think this article is irrelevant to you because you do take action.
If that’s so, then why are you not succeeding beyond your wildest dreams? And why is there such a high failure rate (some say as high as 95%) among internet marketers? Continue reading Common Mistakes For The First-time Marketer