Is your business dependent on the internet for its customers? Then maybe you should devote some serious thought and time towards creating a mobile strategy. Here’s why.
In a previous article, How To Develop A Mobile Mindset, we pointed out that the world-wide population of smartphone users is expected to exceed 2 billion by this year. Smartphone users can do business and leisure from their phones — having your website optimized for mobile platforms lets you keep connected to your customers and your target market wherever they are.
The internet is not limited to personal computers — when you design your website to be mobile-friendly, you get to meet your customers where they are, whether they use tablets, phablets, or smartphones
Now, optimizing your website for mobile platforms is different from creating other initiatives for smartphones. The first deals with website design and content presentation, the second goes deeper into things like mobile apps, related security issues, and the like. The goals in this second area should relate to your business needs and goals as well. Continue reading Do You Have A Mobile Strategy?