Tag Archives: monetization

Boost Your Traffic With Product Reviews

After “How To Use Product Reviews As An Effective Sales Strategy,” here are more ways you can use product reviews to generate more traffic.

When it comes to making purchasing decisions, you really can’t tell how your customers decide to click on the ‘Buy’ button.

  • Someone in a hurry could have just picked the first few options presented on the search results page, and those results included your website (SEO).
  • Your website may have been recommended to a prospective customer by an affiliate or  a friend (word-of-mouth and affiliate programs).
  • A research-driven prospect found your product reviews and that convinced them to make a purchase (high-value content).

Of these three scenarios, we’ll focus on the last part.

The Internet’s influence has made us update-ravenous and habituated for more data. It’s not just the speed at which we can get it, it’s the  blatant promise of what we can do with it — the potential — that is addicting.  If you want to leverage your product reviews into getting more traffic to your website, it’s pretty hard to go wrong in providing too much data in this case.

What you want to do is present it well.

Rules of thumb:

  • Walls of text are generally visual turn-offs. Breaking information down into manageable bites  with bullets, subheadings and short paragraphs helps your readers quickly get to the salient points they need to formulate a decision.
  • To boost your search engine ranks, you can put information on individual pages.  This also gives your visitors the  option to just open new tabs instead of having to click forwards or backwards to read more.
  • Present different data differently: individual reviews on separate pages, product comparisons (in chart form, for example) on one page.
  • Optimizing all your products page reviews with focused keywords helps people find you faster:  ‘product review’, ‘product specs’ or ‘product specifications’,  etc.
  • If you offer tutorials on how to use your products:  using keywords  like  ‘product tutorials’, ‘DIY’, ‘step-by-step’ will also help.

Continue reading Boost Your Traffic With Product Reviews

How To Use Product Reviews As An Effective Sales Strategy

When it comes to making buying decisions, people want to make a good choice, and for that, they turn to the internet to get the the information they need. As a customer yourself, you want to make an informed decision, so you look around. You do the research.

If you want to keep things affordable, for instance, there are numerous tools you can use to track prices. For example: Lifehacker’s Five Best Price Tracking Tools article shows the top 5 price tracking tools as voted by their readers.

But the most effective way of getting all the information you need to decide is through looking at product reviews.  For that, simply look at Amazon’s rating system as the best example out there.

 

Amazon prides itself on keeping their product ratings and reviews honest because their reviews system is incredibly important to selling products –and as the world’s biggest e-commerce company, Amazon’s continued survival is all about the sales. Good reviews — and a cutting-edge review system– is good for their business.

Customer’s can’t touch or examine products displayed online, and so, keeping the reviews honest helps protect the reliability and trustworthiness of Amazon’s brand And customer-supplied proof of product quality helps support all  the customers and the marketplace. It’s social proof and information-sharing. Continue reading How To Use Product Reviews As An Effective Sales Strategy

How To Get High-Value Sales Leads from Your Opt-In Page

When it comes to online marketing, one of the key pillars of a building successful online business is having a healthy and growing mailing list.

It’s simple, very basic business advice for today. You establish a website, you give good, valuable content, relevant to your target market, and you build an email list.

  • You offer freebies, people sign up to get those in exchange for their names and email addresses.
  • You get names and email addresses, you build a  mailing list of people who have given you their permission to contact them and who have shown they are interested in your content.
  • You build a pool of subscribers, a group of people who have pre-qualified themselves to be your customers simply by signing up, whether to get notified every time you update, or receive a free report with relevant, valuable, helpful information.

 

That’s part of the basic practices. The further on you grow into managing your business and connecting with your customers, the more you can develop an eye towards spotting the nuances and driving needs of your market. You want to succeed, so of course you study better ways of monetizing your website, leveraging your content, and converting your leads into actual sales.

You study your customers. You study your conversion rates. You read customer feedback, etc.  and you act on what you learn, adjusting your actions to make the best next choice.  With this consistent study, the real-time analysis,  and staying on top of things…you  sharpen your business acumen. And you develop your gut instincts.

The further along you get, you can realize that some tactics or strategies need to be revamped or discarded entirely,  to make room for ones that work better. It’s at this stage that you can truly start taking counterintuitive-seeming steps that actually help maximize your work and leverage your mailing list. Continue reading How To Get High-Value Sales Leads from Your Opt-In Page

How To Use Personalization In Marketing

If you’ve been keeping up with marketing industry trends, you ‘ve probably heard a lot about personalization. Given the competition you face and the rising customer expectations because of that, it’s becoming more difficult to  sell  your products to anonymous, generic market prospects.  The pressure is on to create marketing campaigns that can really connect with people. The difficulty lies in finding the best ways to do so without breaking the bank, or investing in personalization tools that are labor and time-intensive.

To get past  the initial confusion and concerns, we need to define what personalization is in this context. In marketing, personalization breaks down into two things:

  • It is identifying the relevant attributes of a person. We can refer to demographics, customer behavior and profile, and their potential towards the product. Will they embrace it? Is the particular market viable and lucrative enough to support the effort?
  • Then, it is customizing their online experience with your company or business by showing them the product, content, choices or opportunities most relevant to their needs and desires.

Personalization tasks you to study your target consumers: you get a sense of their personality, their needs,  and their wants, and you create an experience with them that presents products or experiences that  hits their emotional and rational points.  This is to show them that your products will fulfill their needs and help them answer their wants.

It’s like getting taking all the relevant details of your target consumer to create a ‘focus personality’ — someone to aim your messages to specifically, tailor ads and marketing strategies to, and create  focused  messages for. Instead of  crafting messages towards a generic consumer, you  address the personality of your market.

Whether you’re a business-to-business  marketer, or a business-to-consumer marketer, personalization helps you create a more meaningful interaction with your prospects when you can present the best content they need at the right time.  And that is only the beginning. Continue reading How To Use Personalization In Marketing

Permission Marketing: When They Click ‘Yes’

14 July 2013, by A. Cedilla

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Odds are good that at least once in your life you joined someone’s mailing list when you signed up for a particular online service or wanted to find out more about a subject you find interesting. Many online forums, research institutes and some online newspapers need a valid email address to send your initial log-in details and passwords. A lot of sites nowadays also require some sort of log-in to comment. All these little exchanges of access for your email information falls under the banner of permission marketing.

Permission marketing is asking your target market and site visitors for their permission and getting them to agree to certain actions:

  • That you can include them in your mailing list to send them newsletters and other relevant bits of information and news.
  • That you can email them about updates, topic-relevant tips and promos, coupons, upcoming special events etc.

Basically, that you can send them information and invite them to do stuff. It’s as easy as setting up a Click here! link or an opt-in box for capturing your visitor’s email addresses. Continue reading Permission Marketing: When They Click ‘Yes’

Refining Your Presentation Skills For The Internet

“You know what they say about first impressions…” Wink-wink, nudge-nudge.

Well yes, practically everybody has an opinion about ‘What They Say’, but that old saw doesn’t always hold true for all occasions, nor for every circumstance, especially on the Internet.

For every visitor to your website whose initial excitement died down in a hurry, there are more who stay to browse. And the Internet being a huge place, you have a lot of chances to make a good impression, you just have to make sure your customers know where to find you. And that takes some presentation skills.

There’s a high probability that a majority of your customers stumble on your site through search results, or found it mentioned on a forum somewhere, or perhaps were referred by their friends. Base it on your own actions. How many times did you look up a general service or a product on the internet and click on the resulting links, only to find out for the first time about this specific product, or that particular service, from one particular company?

Good presentation gets attention. Effective presentation guides your customers into taking a course of action that is in your favor: it gets your customers to give you their email address, sign up, or buy a product.

It gets you ‘liked’ and followed.

Then you follow through on the unspoken deal by giving them what they expect: value.

Not for nothing do we use the words “highlight” and “showcase” in these circumstances. To get readers’ or customers’ attention, you need the chance to catch their eye. When you display your products in a very good light, it’s the customer who does the rest of the work, because at that point, it’s their decision now on whether to accept your offer or not. And when they like what you’re doing, they’re likely to keep tabs on it. Continue reading Refining Your Presentation Skills For The Internet

Make The Sale Easy: Banking On The Emotional Buy-In

When people are looking for something they need and in the process stumble on something they want, they can come up with a lot of reasons in very little time to go get it.

Heck, most times people aren’t even looking for anything in particular when the zing! hits them. That’s because desire is a visceral reaction,welling up in an all-over burst of “OooOooh!” that races past your usual filters and excitedly waves in your face. “Hey, look, look there, see? See?” So you look, harder. Boom.

  • Pretty! Want.
  • Cool! Want.
  • Sa-WEEET! Want.

You get all excited in that sudden swell of longing, and your logical mind just tags along for the ride, telling you “Hey, this is great! We need this.” Then your stimulated brain comes up with all sorts of reasons why you do need it, and more often than not, you buy it.

Admit it, you know this happened to you at one point or another.

And that’s the thing. It’s not just you. It’s everyone. It’s a human thing, and one you can use to your advantage as an entrepreneur, because knowing is half the battle, and using this knowledge is the other half. Continue reading Make The Sale Easy: Banking On The Emotional Buy-In

How to Refine Your PPC Strategy

One of the many ways you can get the most out of your efforts to earn money on-line is by using PPC strategically.

Pay-per-click (PPC) advertising is an essential marketing tool for any Internet-based business using it to boost sales. Basically, PPC means that advertisers only pay when someone clicks on their ads to go to their website.

With PPC, the traffic that you receive can be extremely targeted, depending on your choice of keywords. Major PPC platforms, like Google AdWords, Yahoo Search Marketing and Microsoft AdCenter are ones that you should really get to know. Of course, there’s a learning curve associated with each one but if you get to know the ins and outs of how they can pay out for you, applying the principles behind their strategies can be financially rewarding. Continue reading How to Refine Your PPC Strategy

How To Make Better Opt-in Pages

Making an effective opt-in pages is a vital step to get more email subscribers, leading to an increase in your membership base and a boost to your profits. The design and presentation of your opt-in pages can influence the number of people willing to join your email lists and learn more about your products.

The basic idea towards maximizing the opt-in pages is to get and steer people’s attention to the ways that your product can help them, and then persuade them to sign up. The prep-work for this involves the design of your opt-in page.

Drawing visitors into the company’s website is an important goal (part one: get their attention) but once there, visitors should be persuaded to sign up leading them to the opt-in page (part 2: get them to join). So the path to your opt-in page must be clear, attractive and prominent. If it doesn’t interfere in the overall appearance of your site, links to that opt-in should be placed on the home page as well as the other pages on your website. Continue reading How To Make Better Opt-in Pages

Boost Your Content with Online Database Access

Website content, as articles, has taken center stage as web publishers scramble to differentiate their online offers. As both the quantity and quality of articles have gone up, the number and quality of online directories grew with them.

These directories often resemble mere lists, but they can be powerful content additions that serve to give more value by helping users locate critical, related resources that for the average visitor is too time consuming.

On today’s websites, it’s common to find online databases designed to provide the data-hungry website visitor with more comprehensive database management functions, which are far superior to list-style directories.

At a minimum, we find web-driven data pages that include search and display functions which facilitate quick and easy manipulation of back-end SQL databases. Continue reading Boost Your Content with Online Database Access