The “World Wide Web” is a very big place –so big that it that makes for a smaller world.
- Even with filters, firewalls, deliberate blocks, denial-of-service attacks and the frequent outages, the always-connected nature of the internet makes for a really small neighborhood when it comes to publicity, reputation and public image.
- You don’t know something, you google it. You want to find out about someone, you look them up on Facebook, on LinkedIn, or search for their blog or website.
- Human nature being what it is, you take the first few results from the searches and go on from the information you get from these sources, rarely checking to see if these sources are truly reliable or not.
And when it comes to your business reputation, this is the part where public relations comes in.
Is it in your power to control the ‘image’ you have on the internet?
To a certain extent, no.
- Rumors spread as fast as the common cold, and are just as hard to get rid of. Once people get a certain idea into their heads, hardly any logical or reasonable discussion, debate or explanation will ever get it out.
- There will always be trolls, ‘haters’, and people spouting their opinions just to ‘hear’ themselves talk. Say something innocuous, and a few seconds later someone can accuse you of supporting things you never said, either outright or implication.
- There are also those who will never be happy seeing other people’s success, or their sincere efforts to help others, or improve themselves.
Leave these people alone. They don’t want to and wouldn’t listen to anything you have to say. Direct your energies towards more productive areas.
To a more definite extent, yes.
Don’t think of it as a PR firm with nattily-dressed spin-doctors and image gurus and an Effie Trinkett clone or two wandering around around the hallways. In essence, public relations is information management. Continue reading Using Public Relations In The Internet Age
If you don’t have the time to network the ‘old-fashioned’ way, what do you do?
To move in pace with our time-driven world, we’re required to do so at one speed: faster. In this vein, you may already have heard the term ‘speed networking’. It’s a very popular and fast growing method of networking and growing your business, and fits your time-scarce needs perfectly.
How does speed networking work? It works exactly like speed dating plus musical chairs, only with none of the romantic expectations. And the cheesy music.
At a speed-networking even, participants are paired up and each one has 2-5 minutes to introduce themselves and share what they do. At the end of the period a whistle blows, the pair dissolves, and each person moves on to another person from another dissolved pair until everyone’s had a chance to meet.
It’s the modern-day solution for people who have little time to meet others, and find networking difficult. It’s also an ice-breaker and launch spot for any general networking which can follow after the initial meeting, getting around the habit of talking only to people you already know.
So you’ve booked your place in a networking meeting, but what can you do to get the most out of the session? As with all marketing for your business, preparation is vital. Continue reading No Time? Speed Networking Can Help
Build a band of peers. Support each other. Essentially, that’s what you do when you network. You establish connections: people you know, people whose capabilities, experience and opinions you trust, and you help each other. So what can you do to create a network?
Newsflash: You’re already part of many networks. Classmates, bandmates, schoolmates, for starters. People you work with. People you’re related to. The kind of connections we’re talking about here is composed of the people in your life, the ones you meet as you’re living it, and the ones you keep in touch with.
Real connections take time and continued effort to sustain, so when you reach out or reach up for advice or assistance, pull others up with you even as the more experienced ones hunker down to your level to share what they know.
Good networking also has a self-policing effect. People who insist on taking without reciprocity get themselves weeded out, and if you and your colleagues invest real thought and good efforts in your interactions, you’ll reach the point when you can’t help someone else without getting helped in return, in one way or another. You build up your reputation and you strengthen your group’s network. Continue reading How To Network The Right Way