In a previous article, How To Engage Your Newsletter Readers , we went over important factors to consider when you want to keep the people on your hard-earned mailing lists. In this installment, we’ll share 5 of the basic bits of information you can share with them.
Aside from the worry about the time you need to invest in setting up and creating engaging content for your newsletter, even if you think you’re gong to run out of things to share, there are very basic (some may say essential) subjects you can stick to that can help you greatly in keeping your readers reading, and save you work in plotting out what to say.
If you only share information that helps them, the scheduling can be adjusted to whenever you have useful information, like software updates, special offers and ‘Coming Soon’ events. You don’t need to flood your mailing list with updates on everything you’re doing (you can use Twitter for that) and there’s less pressure on keeping to a hard schedule of ‘publication’. Continue reading 5 Basic Things To Include in Your Newsletters
Give them what they want, what’s useful, what’s entertaining — in that order.
Look at it from the other side: if you’re even remotely internet savvy, your inbox is layered with filters that shoot incoming mails to different folders. Anything with “SALE”, “FREE”, “Trial” or even “Work” gets shot down to the trashcan. Any email you send to your subscribers with these keywords can get you filtered out, unless you prove from the start that what you write is worthy to land in the inbox from the start.
Things to bear in mind: Speed, succinctness and impact. Important information comes first, in easily digestible chunks that explain its importance. Things to balance: frequency, relevance and entertainment. Short, sweet emails that share new information in a bulleted format can come with more frequency than longer, chattier newsletters. Above all: value, value, value
People are all too often pressed for time to read through everything that lands in their inbox. Your e-newsletters should be stick to giving useful information about your products (tips and shortcuts, newbie advice), late-breaking industry trends and developments etc., things you believe will only help your subscribers. Continue reading How To Engage Your Newsletter Readers