Tag Archives: niche market

How Do You Use Location In An Online Business?

One basic law of intention is, if you want something, it’s not enough to want it, you actively have to go for it. You go after it. You work to make it happen. And when you do so in places which provide a hospitable environment for that thing to happen, that’s a law of location.

  • If you’re fishing, you go where the fish are. Even better, you go where there are lots of them, and you use the bait that appeals the most to their taste.
  • If you want good grades, you study in nice, quiet places where you can do your best concentrating. And you don’t bring distractions with you.
  • If you want to have a successful sideline, you grow your little starter venture in an environment where it has a good chance of getting its roots established.(This is the same for solid businesses too.)

If you can’t find the place, you make the place. Many solid enterprises began their lives as garage start-ups and back-yard businesses (or basement incubators and the odd attic-enterprises).

The people who made it work made the effort to arrange their environment towards success. They clean up their act, or clear out a space, they clean up their schedules, they clean out their heads…the prep-list for success is a long one.

But let’s get back to location.

Brick and mortar stores have to have a good location with a lot of people, or their chances of survival go down. For example, foot traffic. Not for nothing do many convenience stores take corners. People pass by at intersections. There’s always foot traffic at corners and busy streets. Plan it right, you can make a living off the stream of people passing by.

And think about all the shelves by the cashier at the grocery stores. Those places are perfect for impulse buys — batteries, candy bars, dental floss, toothbrushes….little things you can just grab and throw in the cart before paying for everything.

Those are physical methods to position merchandise for better sales.

There are also other ways to push merchandise, of course. Consider the ubiquitous offers and tag questions at fast food joints: “Do you want to up-size your drinks?” and the classic “Do you want fries with that?”

See it now? Physically, carefully making the best, most advantageous use of locations brings merchandise to the attention of shoppers, making it easier for them to buy, convenience-wise, without thinking too much.

Attention-wise, sellers and businesses make it easier for the customer to buy by bringing deals, add-ons and freebies to their attention in line with their products. Continue reading How Do You Use Location In An Online Business?

The Top 5 Most Basic Marketing Goals

People who are most likely to express interest in your product or service make up your target market. The challenge of marketing lies in finding the people who are most likely to want what you’re selling, and then getting them to buy.

Correctly targeting your market saves time, money and effort in your advertising. Using a common scenario, rather than spattering buckshot everywhere in the hopes of hitting your target, targeted marketing is like using a rifle: with repetition and focused adjustment, the odds of you hitting what you aim for are much higher.

What follows are 5 ways you can refine your targets. Continue reading The Top 5 Most Basic Marketing Goals

How To Find Your Niche Market

Every e-marketer knows the importance of discovering good and profitable niches. It’s like mining for gold — only the mine in this case is the world-wide web and the ‘gold’ trickles in through e-transfers for products sold or services rendered. A lot of the people who make their living educating other people to ‘mine’ the internet have a very simplistic way of teaching niche discovery — finding the richest ‘veins’ in the gold mine, so to speak. The gist of their advice on finding your niche often boils down to the following:

  • Pick a subject or topic that you’re passionate about, one in which you have experience or are interested in.
  • Use the main keywords from this topic and plug it into a keyword research tool.
  • Look at the search count results. If it’s about 30,000 per month, it’s a good bet. Below 30,000 searches, it’s a very tiny market, so no money there. If it’s way above 30,000 searches, you’ll have too much competition, so your risk of failure is higher, and therefore unacceptable.

That’s it. Based on those three steps, you are supposed to find yourself a profitable niche.

What’s missing from this picture?

One: you aren’t told to scope out the competition that is actually there. Instead, it’s assumed that a) there’s too much competition (thereby implying you your services or product is not capable of standing out, b) the competition that IS present is too strong for you to even attempt to jockey with, or c) the market is too small to make money in.

Two: there’s no research conducted on long-tail keywords.

Most people conduct their searches using simple words or phrases. Topside Media defines long tail keywords (and their importance) as “keyword phrases composed of three or more words that collectively are more specific than a single keyword.

Long tail keywords are more likely to convert to sales than shorter, more generic keywords because there is less competition for them. Generally, the more specific the search, the closer the searcher is to the act of purchasing a product or service.” So, long-tail keywords can lead you to lucrative sub-niches. Continue reading How To Find Your Niche Market