Memberships are a great way to establish a solid source of recurring income from your website, and if you’re in the process of brainstorming for products to offer your customers, here are some important points you need to consider to ensure a successful membership website, and not just a successful membership launch.
Don’t let the well run dry.
The rush and hustle to launch a website can overshadow the fact that you need good content to come out on a regular basis so customers will keep coming back. Starting out with a bang won’t do any good if you create a product that you can only sell one time. That’s the trick to re-purposing good content, see. People learn in different ways, and there are always those who will pay more to get the value they want in the way they want it.
Personalization through packaging and different formats are a great help here:
- You can use content and re-format the information by condensing its essence into infographics.
- You can offer helpful niche-specific templates, e-guides, and PLR.
You can collect your articles and refine them into an ebook, or outsource the material to make an audiobook for people on the go.
- You could collect and expand your most popular articles into a series of short niche ebooks.
- You can package your video lessons or collection of related webinars into a video course — and aside from that online course, offer to bundle transcriptions, audio-files, PDF’s and templates with that course and present it as a premium package, with premium prices.