Tag Archives: positioning

Refining Your Presentation Skills For The Internet

“You know what they say about first impressions…” Wink-wink, nudge-nudge.

Well yes, practically everybody has an opinion about ‘What They Say’, but that old saw doesn’t always hold true for all occasions, nor for every circumstance, especially on the Internet.

For every visitor to your website whose initial excitement died down in a hurry, there are more who stay to browse. And the Internet being a huge place, you have a lot of chances to make a good impression, you just have to make sure your customers know where to find you. And that takes some presentation skills.

There’s a high probability that a majority of your customers stumble on your site through search results, or found it mentioned on a forum somewhere, or perhaps were referred by their friends. Base it on your own actions. How many times did you look up a general service or a product on the internet and click on the resulting links, only to find out for the first time about this specific product, or that particular service, from one particular company?

Good presentation gets attention. Effective presentation guides your customers into taking a course of action that is in your favor: it gets your customers to give you their email address, sign up, or buy a product.

It gets you ‘liked’ and followed.

Then you follow through on the unspoken deal by giving them what they expect: value.

Not for nothing do we use the words “highlight” and “showcase” in these circumstances. To get readers’ or customers’ attention, you need the chance to catch their eye. When you display your products in a very good light, it’s the customer who does the rest of the work, because at that point, it’s their decision now on whether to accept your offer or not. And when they like what you’re doing, they’re likely to keep tabs on it. Continue reading Refining Your Presentation Skills For The Internet

How Do You Use Location In An Online Business?

One basic law of intention is, if you want something, it’s not enough to want it, you actively have to go for it. You go after it. You work to make it happen. And when you do so in places which provide a hospitable environment for that thing to happen, that’s a law of location.

  • If you’re fishing, you go where the fish are. Even better, you go where there are lots of them, and you use the bait that appeals the most to their taste.
  • If you want good grades, you study in nice, quiet places where you can do your best concentrating. And you don’t bring distractions with you.
  • If you want to have a successful sideline, you grow your little starter venture in an environment where it has a good chance of getting its roots established.(This is the same for solid businesses too.)

If you can’t find the place, you make the place. Many solid enterprises began their lives as garage start-ups and back-yard businesses (or basement incubators and the odd attic-enterprises).

The people who made it work made the effort to arrange their environment towards success. They clean up their act, or clear out a space, they clean up their schedules, they clean out their heads…the prep-list for success is a long one.

But let’s get back to location.

Brick and mortar stores have to have a good location with a lot of people, or their chances of survival go down. For example, foot traffic. Not for nothing do many convenience stores take corners. People pass by at intersections. There’s always foot traffic at corners and busy streets. Plan it right, you can make a living off the stream of people passing by.

And think about all the shelves by the cashier at the grocery stores. Those places are perfect for impulse buys — batteries, candy bars, dental floss, toothbrushes….little things you can just grab and throw in the cart before paying for everything.

Those are physical methods to position merchandise for better sales.

There are also other ways to push merchandise, of course. Consider the ubiquitous offers and tag questions at fast food joints: “Do you want to up-size your drinks?” and the classic “Do you want fries with that?”

See it now? Physically, carefully making the best, most advantageous use of locations brings merchandise to the attention of shoppers, making it easier for them to buy, convenience-wise, without thinking too much.

Attention-wise, sellers and businesses make it easier for the customer to buy by bringing deals, add-ons and freebies to their attention in line with their products. Continue reading How Do You Use Location In An Online Business?