Tag Archives: relationships

Beyond The Launch: Stop Serious Membership Site Mistakes

Memberships are a great way to establish a solid source of recurring income from your website, and if you’re in the process of brainstorming for products to offer your customers, here are some important points you need to consider to ensure a successful membership website, and not just a successful membership launch.

Don’t let the well run dry.
The rush and hustle to launch a website can overshadow the fact that you need good content to come out on a regular basis so customers will keep coming back. Starting out with a bang won’t do any good if you create a product that you can only sell one time. That’s the trick to re-purposing good content, see. People learn in different ways, and there are always those who will pay more to get the value they want in the way they want it.

Personalization through packaging and different formats are a great help here:

  • You can use content and re-format the information by condensing its essence into infographics.
  • You can offer helpful niche-specific templates, e-guides, and PLR.
    You can collect your articles and refine them into an ebook, or  outsource the material to make an audiobook for people on the go.
  • You could collect and expand your most popular articles into a series of short niche ebooks.
  • You can package your video lessons or collection of related webinars into a video course — and  aside from that online course, offer to bundle transcriptions,  audio-files, PDF’s and templates with that course and present it as a premium package, with premium prices.

Continue reading Beyond The Launch: Stop Serious Membership Site Mistakes

Using Public Relations In The Internet Age

The “World Wide Web” is a very big place –so big that it that makes for a smaller world.

  • Even with filters, firewalls, deliberate blocks, denial-of-service attacks and the frequent outages, the always-connected nature of the internet makes for a really small neighborhood when it comes to publicity, reputation and public image.
  • You don’t know something, you google it. You want to find out about someone, you look them up on Facebook, on LinkedIn, or search for their blog or website.
  • Human nature being what it is, you take the first few results from the searches and go on from the information you get from these sources, rarely checking to see if these sources are truly reliable or not.

And when it comes to your business reputation, this is the part where public relations comes in.

Is it in your power to control the ‘image’ you have on the internet?

To a certain extent, no.

  • Rumors spread as fast as the common cold, and are just as hard to get rid of. Once people get a certain idea into their heads, hardly any logical or reasonable discussion, debate or explanation will ever get it out.
  • There will always be trolls, ‘haters’, and people spouting their opinions just to ‘hear’ themselves talk. Say something innocuous, and a few seconds later someone can accuse you of supporting things you never said, either outright or implication.
  • There are also those who will never be happy seeing other people’s success, or their sincere efforts to help others, or improve themselves.

Leave these people alone. They don’t want to and wouldn’t listen to anything you have to say. Direct your energies towards more productive areas.

To a more definite extent, yes.
Don’t think of it as a PR firm with nattily-dressed spin-doctors and image gurus and an Effie Trinkett clone or two wandering around around the hallways. In essence, public relations is information management. Continue reading Using Public Relations In The Internet Age

Why You Need A Content Marketing Strategy

The presence of the internet broke down all the old rules, regulations and expectations when it came to controlling information, and now it’s a free-for-all when in comes to publishing, ie. the “production and delivery of content.”

No gate-keeper can stand against the transmission speed of the internet, and the sheer numbers of people who want to share their messages on it.

Of course, on-line you can still find the big publishing houses like HarperCollins, Simon & Schuster, and Random House. You got the film companies: Warner Bros., Paramount, and 20th Century Fox websites.

You’ve got production companies, music artists, and all sorts of creative minds sharing their labors and their work on-line.

You also have millions of smaller content-creators on blogs, channels, websites, and various other media-sharing hubs (for example, DeviantArt and ConceptArt.org).

What are the new rules to thriving in this world-wide network? How do you navigate the possibilities and get noticed in your field, market or niche?

If you want to be recognized at what you do, there are certain elements you should have.

  • You need content that gets attention and turns casual visitors and lurkers into customers, followers, fans and supporters.
  • You need to present your content in such as way that it helps you connect to your target audience, and keep you connected.

Yes, the most used words for this are optimization, leverage, and maximizing, and if they’ve put you off because they’ve been used so much, here’s a more relatable scenario: Continue reading Why You Need A Content Marketing Strategy

Investing In Customer Relationships

07 October 2013, by A. Cedilla

Permission plus access equals consent to email. That is permission marketing in a nutshell. The first step to starting a good customer relationships is getting consent. The other steps cover generosity, professionalism and providing value while building goodwill and trust.

Even family can fall by the wayside if you –and they– don’t keep in touch. Just think of Facebook:  while some people have mastered the art of keeping in touch via social media, it’s far too easy to rely on pictures and status updates and think you have the entire picture.

Face-time –or any constant, meaningful interaction, is necessary so you won’t be forgotten. Everyone has their own thing to do, and are busy doing it, and as a business owner it’s your responsibility to keep the flow of communication open and active. Whether it’s personal or professional, taking the effort to keep in touch matters. And business-wise, where does your most vital relationship reside? Between you and your customers.

Don’t be like the people who turn into slobs after they’ve got a commitment. Passive aggressive bait and switch and tactics like that will sink your business in the long run. Keep customers engaged and continue giving them great value. Surprise them. Go above and beyond once in a while to show you appreciate their presence in your life. That’s why people stay, they keep getting good value and they keep interested.

Kept these three words in mind: Invest, Customers, Relationship. Continue reading Investing In Customer Relationships

5 Steps To More Sales and Better Salesmanship

When you’re anxious-excited or crazy-nervous about making your online business into a successful enterprise, you can do an incredible amount of work trying to sell your product.

  • You subscribe to the newsletters and get the free reports. And you actually read through all of them.
  • You watch all those videos explaining the secrets of the masterminds of marketing and you attend their webinars.
  • Aside from book-marking websites like a fiend, you even make flow-charts explaining the sales process — with special notes underneath each step spelling out what you can say to put the customer at ease and be more open to buying.

So you research and you test, and the more you practice the easier it gets for you to deal with the marketing and promotional area of your operation, but somehow the sales part isn’t quite doing as well as you think it could. What do you do?

Remember that you are dealing with people. Real life doesn’t come with a script. You may catch a prospect on a rare bad day…or you may be the one having a bad day.

  • Maybe it’s the weather where they are, heat can sometimes make people snappish and stressed out. Not for nothing do we often inject “How’s the weather?” to keep a conversation flowing.
  • Maybe it was the traffic on the way to work that day . Maybe you got some family news that you can’t get out of your head. Maybe they got personal issues that are taking up their attention. You just don’t know, you know?

How do you respond to your prospects then? Continue reading 5 Steps To More Sales and Better Salesmanship

No Time? Speed Networking Can Help

If you don’t have the time to network the ‘old-fashioned’ way, what do you do?

To move in pace with our time-driven world, we’re required to do so at one speed: faster. In this vein, you may already have heard the term ‘speed networking’. It’s a very popular and fast growing method of networking and growing your business, and fits your time-scarce needs perfectly.

How does speed networking work? It works exactly like speed dating plus musical chairs, only with none of the romantic expectations. And the cheesy music.

At a speed-networking even, participants are paired up and each one has 2-5 minutes to introduce themselves and share what they do. At the end of the period a whistle blows, the pair dissolves, and each person moves on to another person from another dissolved pair until everyone’s had a chance to meet.

It’s the modern-day solution for people who have little time to meet others, and find networking difficult. It’s also an ice-breaker and launch spot for any general networking which can follow after the initial meeting, getting around the habit of talking only to people you already know.

So you’ve booked your place in a networking meeting, but what can you do to get the most out of the session? As with all marketing for your business, preparation is vital. Continue reading No Time? Speed Networking Can Help

How To Network The Right Way

Build a band of peers. Support each other. Essentially, that’s what you do when you network. You establish connections: people you know, people whose capabilities, experience and opinions you trust, and you help each other. So what can you do to create a network?

Newsflash: You’re already part of many networks. Classmates, bandmates, schoolmates, for starters. People you work with. People you’re related to. The kind of connections we’re talking about here is composed of the people in your life, the ones you meet as you’re living it, and the ones you keep in touch with.

Real connections take time and continued effort to sustain, so when you reach out or reach up for advice or assistance, pull others up with you even as the more experienced ones hunker down to your level to share what they know.

Good networking also has a self-policing effect. People who insist on taking without reciprocity get themselves weeded out, and if you and your colleagues invest real thought and good efforts in your interactions, you’ll reach the point when you can’t help someone else without getting helped in return, in one way or another. You build up your reputation and you strengthen your group’s network. Continue reading How To Network The Right Way