16 September 2013, by A. Cedilla
Continuing from last week’s initial introduction to banner ads, there are advanced types of banners that you probably have already encountered on the internet. These ads provide more visual interest to viewers because they present their information differently from the simpler ads we mentioned before.
Expanding banners resemble normal banner ads, but expand when you mouse-over or click on them, instead of immediately redirecting you to a target webpage. They usually have the message “Click to Expand,” and then the visitor exposes more information about the product or service, much like the “click for more” message that drops down more information on webpages. Some variations of these ads have e-commerce capabilities built in, allowing visitors to order products within and from the banner itself, without ever going to the banner owner’s website.
Flash, Shockwave and Java ads lets you use rich media in your advertising. With these ads you can use animation and sounds into your banners.
Take note that while Java-based banners have more features, they also take longer to download, running the risk of truncated views from impatient visitors. Flash is meant for speedier loading time for websites, animations and ads to make faster-loading websites, online animation, and advertising, so when you want to put rich media into your banners, you may want to go more with Flash or Shockwave for faster visitor viewing.
Drop-down menu banners are banner ads that have embedded HTML function. Viewers mouse-over selected links and the menu drops down, cascading into sub-menus that are visible in a glance. These banners are a time and labor saving help with in-site navigation, aiding visitors to zero in on their target webpage easily. Continue reading More Tips For Banner Advertising