14 October 2013, by A. Cedilla
What’s the different between a landing page and a squeeze page?
Landing pages aim to sell something to visitors, squeeze pages want to get something from visitors.
Landing pages convert visitors into sales or leads: a landing page is a sales letter on a webpage, one with a specific URL on your website, and it is meant to get a visitor to buy a very specific product. It is composed of:
- A long form sales letter formatted to capture attention, convince the reader of the product’s benefits, and steer him into finalizing the purchase.
- An order button that takes them immediately to the shopping cart and the final step of the purchase process (using a credit card or usually Paypal.)
From sales letter to final purchase should take less than 5 clicks. Any more and you risk losing the sale due to fussy sales processes (which is why landing pages also offer money-back guarantees — all to remove doubt from the prospect’s mind and slide them right down the path to the final click.)
A squeeze page, on the other hand, is meant to capture names and email addresses in exchange for valuable content. A squeeze page has a shorter ‘letter’ compared to a landing page and its purpose is to get the visitor’s name and email address to add to the mailing list. Continue reading Using Landing And Squeeze Pages for Better Marketing
14 July 2013, by A. Cedilla
- “Sign up and get our complete starter pack for free!”
- “To comment you must log-in or create an account. Create an account now?”
- “Join now to get updates!”
- “Want to get the latest news right in your inbox? Just put your email address to get our free newsletter.”
- “Sign up now for promos, freebies and the latest in industry news!”
Odds are good that at least once in your life you joined someone’s mailing list when you signed up for a particular online service or wanted to find out more about a subject you find interesting. Many online forums, research institutes and some online newspapers need a valid email address to send your initial log-in details and passwords. A lot of sites nowadays also require some sort of log-in to comment. All these little exchanges of access for your email information falls under the banner of permission marketing.
Permission marketing is asking your target market and site visitors for their permission and getting them to agree to certain actions:
- That you can include them in your mailing list to send them newsletters and other relevant bits of information and news.
- That you can email them about updates, topic-relevant tips and promos, coupons, upcoming special events etc.
Basically, that you can send them information and invite them to do stuff. It’s as easy as setting up a Click here! link or an opt-in box for capturing your visitor’s email addresses. Continue reading Permission Marketing: When They Click ‘Yes’
Give them what they want, what’s useful, what’s entertaining — in that order.
Look at it from the other side: if you’re even remotely internet savvy, your inbox is layered with filters that shoot incoming mails to different folders. Anything with “SALE”, “FREE”, “Trial” or even “Work” gets shot down to the trashcan. Any email you send to your subscribers with these keywords can get you filtered out, unless you prove from the start that what you write is worthy to land in the inbox from the start.
Things to bear in mind: Speed, succinctness and impact. Important information comes first, in easily digestible chunks that explain its importance. Things to balance: frequency, relevance and entertainment. Short, sweet emails that share new information in a bulleted format can come with more frequency than longer, chattier newsletters. Above all: value, value, value
People are all too often pressed for time to read through everything that lands in their inbox. Your e-newsletters should be stick to giving useful information about your products (tips and shortcuts, newbie advice), late-breaking industry trends and developments etc., things you believe will only help your subscribers. Continue reading How To Engage Your Newsletter Readers
Making an effective opt-in pages is a vital step to get more email subscribers, leading to an increase in your membership base and a boost to your profits. The design and presentation of your opt-in pages can influence the number of people willing to join your email lists and learn more about your products.
The basic idea towards maximizing the opt-in pages is to get and steer people’s attention to the ways that your product can help them, and then persuade them to sign up. The prep-work for this involves the design of your opt-in page.
Drawing visitors into the company’s website is an important goal (part one: get their attention) but once there, visitors should be persuaded to sign up leading them to the opt-in page (part 2: get them to join). So the path to your opt-in page must be clear, attractive and prominent. If it doesn’t interfere in the overall appearance of your site, links to that opt-in should be placed on the home page as well as the other pages on your website. Continue reading How To Make Better Opt-in Pages
It’s hard to get subscriber’s undivided attention. Attention spans are shorter, and you have ever-present competition from the emails that other businesses send. To stand out from the crowd and be distinguishable from the rest of the pack, you should make your communications to your subscribers short, to the point and easily digestible.
In a way, as an owner of an online business, it’s easier for you to do this, because your members have already signed up for your newsletters. That means they already indicated an interest the services/products you offer and what you have to say. You just have to keep them with you. The harder part is getting new members to sign-up in the first place. And to increase your membership, you need to make it easier for potential subscribers to opt-in.
In what ways can you do this?
- Keep the email address simple: give a link in the opt-in form and on every promotional email and e-newsletter you send.
- Include your business or company email address links on every page of your website, as well as those popular “tell a friend” links.
- At times when images are blocked by email services because of anti-virus and fire-wall protection, every image in your emails should be alt-tagged, i.e., “Buy now”, “Subscribe here”, “Submit”, and so on.
Continue reading Get More Subscribers to Opt-In