09 August 2013 , by A. Cedilla
- How would you know if you’re making money –or bleeding it– if you don’t record your sales and overhead?
- How would you know if your new marketing campaign is making an impact unless you track the numbers before and after you institute the promotion?
It’s an accepted fact the the internet has changed the way we do business. What hasn’t changed is that it still takes money to make money. Even if you’re working out of a closet, you still need certain things, things which require money. And time. And labor.
And then there’s the matter of getting something (preferably money) in return for what you shell out, and knowing how much, exactly, did you gain for all your work.
So, to figure out your return on investment, you need to measure, record and analyze specific things to get a clear picture. For an online business’s standpoint, it isn’t just the sales but the branding, how well you are known and how well you are selling. This includes things like conversion rates for visitors, sales, sign-ups, etc. You have to know your numbers.
- To watch over your site growth and know if you’re getting more page-views and higher quality traffic.
- To monitor the effectiveness of your campaign performance — you can track what you measure, and change what’s not working while improving on the rest.
- To find out what your customers are looking for in particular and then revamp your approach so you can give it to them, and-or bring more of it to their attention.
- To drive your sales. (See above.)
- To get enough data to improve your site design and internal navigation, thereby getting more people to stay and buy.
You can’t be accurate if you don’t measure things, you can’t take measures without data, and you can’t improve if you don’t know how much you need to change to improve, or what to improve in particular. Continue reading Measuring Web Metrics And ROI
31 July 2013, by A. Cedilla
Here’s the thing: your website provides your business’s face to the online community, i.e everybody who clicks onto your site on purpose or by mistake.
For the ones who clicked on purpose, your web site is also the gateway to knowing about your products, services and business. They were looking for something in particular, and found your site, which is a good thing.
- Even better, the more visitors you get, the higher the traffic.
- Best of all, the more traffic, the more data you have to squeeze for information about your visitors, and what you can do to clinch the sale and make a profit.
Think of how much you can glean from people’s behavior online. On the surface, they look around, poke into a few corners, maybe download a free report (the equivalent of getting flyers). Some may sign up for a newsletter, others browse, and still other buy something and leave. To use the information they leave behind, you need to ask good questions, you need a record of their activities, and you need a tool to analyze those records.
- Where do they look first, where do they linger and for how long at those pages?
- What did they do while they were there and what did they look at in particular?
What can you extrapolate from the web log files?
Traffic analysis software can help in profiling and tailoring targeted responses to your visitors, and is a valuable tool in maximizing and optimization your website for sales, email capture and lead generation
Not only does tech let you establish an online presence, but it can help you find out more about the people drawn in by that presence. Getting more data means you can refine your products and practices for continuous improvement, and have the eyes to spot incoming trends that will affect your business, adjusting to meet and roll with the tides. Continue reading Web Traffic Analysis – A Basic Overview
When you’re truly intent on making your site successful, you need to define your terms for success. There’s nothing crazier than running after something when you’re not sure you want it — but since it’s there anyway, why the heck not?– and getting it, then not knowing what you want it for.
What can be crazier is getting it and not knowing what you want to do with it, or where you want to go with it. Action for action’s sake gets you nowhere. You want to be successful, fine. What is success to you?
To flesh out the big picture, first we need the broad strokes to outline the issues.
“Why do you have a website?”
The answer to this determines the intent. A website is a place on the internet, one that establishes your presence on the world-wide web. There are no geographical boundaries, and you are only limited by the language you use. In any case, English being a global medium, even that is a weak barrier to communication.
So, presence. Presence means communication. Presence says, “I AM HERE.” Thus, a burning second question:
“Now that you’re here, what do you have to say?”
To communicate means passing a message on. What’s your message? You want to talk, what do you mostly talk about? What drives you to plunk down on a spot by the information highway and hold up a placard saying, “Hey, will talk for free!”? Continue reading Measuring Your Website’s Success
If you haven’t fully realized the full power of the many analytic reporting tools online, know this: every ad you place can be tracked. Every single click that comes to your website can be monitored.
For example, you can track your pay-per-click (PPC) ads down to the level of the keywords used to find your ad. From that you can follow any sales coming from that click. The implications (and helpfulness) of this kind of insight on your marketing strategy are enormous.
Whether you use free or paid advertising to boost your website traffic, as a serious business owner you should know your return on investment (ROI) for your advertising campaigns. Even if you started out because of your passions, when you’re doing this for the money too, it’s important to be able to measure the results of your efforts. How else would you know how much, and where, you’ve improved or not? Continue reading How to Track Your Advertising
Why set up website statistics?
In setting up a business website or an on-line store, one of the best moves you can take to succeed is to be responsive to the changing trends and reactions of your target market. In short: you need to set up a program to analyze your website’s statistics.
Things to bear in mind:
– Don’t let math-phobia drive you off, there are lots of tools and applications available out there that will do the data collection and reporting for you, you just need to know what data is important to your business success, and how to analyze these reports.
– If it’s the expense you’re afraid of, there are free services you can sign up for, so you can test the waters without shelling out money you can use on other parts of your business.
-If it’s the fear of doing it wrong that’s stopping you, you need to know something: Everyone does it ‘wrong’ the first time. It’s called learning. The only way out of this fear is consistent exposure, also called practice.
In what ways can statistical reports help you? Continue reading Using Website Statistics For Better Business