Tag Archives: tutorials

Boost Your Traffic With Product Reviews

After “How To Use Product Reviews As An Effective Sales Strategy,” here are more ways you can use product reviews to generate more traffic.

When it comes to making purchasing decisions, you really can’t tell how your customers decide to click on the ‘Buy’ button.

  • Someone in a hurry could have just picked the first few options presented on the search results page, and those results included your website (SEO).
  • Your website may have been recommended to a prospective customer by an affiliate or  a friend (word-of-mouth and affiliate programs).
  • A research-driven prospect found your product reviews and that convinced them to make a purchase (high-value content).

Of these three scenarios, we’ll focus on the last part.

The Internet’s influence has made us update-ravenous and habituated for more data. It’s not just the speed at which we can get it, it’s the  blatant promise of what we can do with it — the potential — that is addicting.  If you want to leverage your product reviews into getting more traffic to your website, it’s pretty hard to go wrong in providing too much data in this case.

What you want to do is present it well.

Rules of thumb:

  • Walls of text are generally visual turn-offs. Breaking information down into manageable bites  with bullets, subheadings and short paragraphs helps your readers quickly get to the salient points they need to formulate a decision.
  • To boost your search engine ranks, you can put information on individual pages.  This also gives your visitors the  option to just open new tabs instead of having to click forwards or backwards to read more.
  • Present different data differently: individual reviews on separate pages, product comparisons (in chart form, for example) on one page.
  • Optimizing all your products page reviews with focused keywords helps people find you faster:  ‘product review’, ‘product specs’ or ‘product specifications’,  etc.
  • If you offer tutorials on how to use your products:  using keywords  like  ‘product tutorials’, ‘DIY’, ‘step-by-step’ will also help.

Continue reading Boost Your Traffic With Product Reviews

5 Reasons You Can Trust Content Marketing To Stay

Maybe as an average internet surfer you can claim to have seen just about everything on the internet, and then some. You have Google, YouTube, Instructables and Wikipedia. You have your RSS feeds, your podcast subscriptions and your favorite live-stream sources for the latest news. Why fork out money when you can get all the information you need for free?

The scenario above is from the vantage point of a consumer. Yes, there is good, solid information freely available on the internet on just about any topic you can care to name, so why pay?

Flip the view and look at it from the point of view of the content creators who make it to the top of their niche. Content marketing isn’t always or only about money, despite the ‘marketing’ part. There are things other than money you can accrue with good content.

Here, put the spotlight back on you: Why do you patronize the sites you do, or follow the bloggers, vloggers, podcasters and creators that you do? What do you do with the content?

You like the content provided. You trust that the content creators know their stuff , and trust the stuff they put out there. You follow them, ‘like’ them, recommend them, rely on them.

What do they get in return?

  • Followers. People who like their work and support it, and them.
  • The knowledge that people in their market — the audience they’re creating their work for– trust them and rely on their content.
  • The knowledge that their work is appreciated and helps make a difference.
  • A reputation for interesting, good work. For being an authority in their niche.

The list goes on.

Now do a little flip again, and put yourself into the role of the content provider. What do you get in return for the result of your determination, imagination and hard work? Continue reading 5 Reasons You Can Trust Content Marketing To Stay

Marketing Your Brand With Ezines

28 July 2013, by A. Cedilla

Have you ever thought of making an e-zine to spread the word about your brand?

An e-zine is an electronic magazine, like a little pocket full of content that can quickly and easily be shared from person to person as much as forwarded emails are. Many paper/dead-tree magazines also have digital editions to take advantage of today’s tablet-rich consumer environment. For example, look at Time, Sports Illustrated, GQ and People magazine.

Publishing survives because of advertising and subscriptions. When publishers of popular magazines decided to venture into online digital versions of their original product line, they establish an online and offline presence that lets them take advantage of new (to them) technology.

Ebooks and ebook readers paved the way for ezines to gain mainstream acceptance, and for cross-pollination to occur, since there are ezines that also ventures into print edition. Either way, an online and offline version of content can only spread the influence of the magazine’s brand –as well as the advertiser’s products in it.

For a purely online business, an ezine can help spread the word about what your customers can do with your products farther, faster, and cheaper than traditional methods. With an ezine, you can promote your website with back links to your site, with direct links to your products for one click orders.

How do you lessen the production load?
Join up with others in your niche, people you can trust, and move towards a common goal. Forging agreements where people also pay you to let them advertise their products in your ezine can also lessen the costs of producing it, and provide additional income.

Promoting each others’ products, sharing relevant information, lessons, and tips also fosters community, and a robust support system, a vital aspect to ensuring good relationships with others and a healthy business online. Continue reading Marketing Your Brand With Ezines

Teach Internet Marketing On The Fly

Many first-time internet marketers are familiar with this scenario: you type in the following search expressions in Google or your favorite search engine, and then promptly drown in the results.

  • ecommerce, ecommerce web hosting, ecommerce store
  • online business, ebusiness
  • web hosting,online store, sell online
  • affiliate marketing, network marketing

You already know how much free material is available out there (filtered from all the spam, hard-sell offers and one-time ONLY, get it NOW landing pages) on the internet.

You’ve definitely downloaded ebooks, PDF’s and audio-files (and probably even videos), signed up for newsletters and alerts, and bookmarked those “guru” sites. Then stalled as your brain froze from the massive data-dump required.

If you’ve already established a stable internet presence in your niche, you can give your customers added value and the chance to go on their own and support themselves by sharing your experience in the business. Cooperation, not competition, is the key.

How can you share what you know in our fast-forward world? Continue reading Teach Internet Marketing On The Fly

10 Proven Tips for Picking A Web Host

When you’re just testing the waters with your first website as a hobby, you may rely on the recommendations of a few of your friend with sites of their own, or go with your ISP’s free services.

But when you’re looking to share your expertise with others and establish a business and profit-oriented presence on the Internet, you need to push past your worries and current knowledge, and look for a professional web hosting service, one with certain features and services.

You don’t have to worry about the technicalese and terminology, you just have to have what these terms describe. Know what you need, comparison-shop and do the research as part of the search process.

What should you look for?

Reliability and Speed
This is non-negotiable. A good bet would be a service with its own equipment and built-in redundancy in the infrastructure: high-speed connections to multiple Internet backbones, backup power generators and backup systems in place.

Most hosting companies will include their high-speed connections and system set-up as part of their service’s selling points, as well as guarantee 99% or better up-time of your web site. You can compare selling points to see what best fits your website needs. Continue reading 10 Proven Tips for Picking A Web Host

Free Tools for Your Web Site

Getting started with Internet marketing doesn’t have to be expensive. There are many free tools available out there on the internet, including HTML editors, graphics programs, and competition analysis.

Free Blogging Programs
Blogs have become very popular, and the most popular blogging platform is WordPress. WordPress is a powerful blogging program that is also a content management system (CMS).

A content management system manages the content on your site. It makes it simple for anyone to set up a site, add content to it, and not worry about it any further. The program manages the content for you, setting it up in archives, categories, and so forth.

There are hundreds (maybe thousands) of free plugins available to make WordPress incredibly powerful and easy to use. One of the best places to find free WordPress plugins is at wp-plugins.net. Continue reading Free Tools for Your Web Site