Tag Archives: viral marketing

Why You Need To Align Marketing and Sales

Running a business isn’t just about the freedom and the power to pick and choose what you do — it’s also about handling the responsibility of it. Big companies have internal departments — scaled up due to the number of employees they have– to handle certain jobs, like Human Resources, Payroll and Accounting, IT Support, etc. When you run a small business or a one-person service, you’re the pivot point– you’re the one to decide what to do with that kind of specialized work.

Plus, running an online business means promoting your services and selling your products, something which in bigger organizations means using sales and marketing departments.

While having dedicated teams can leverage the brain factor and parcel out the workload, when it’s down to a tiny group or just you, being the sole  overseer-slash-gatekeeper  can really leave you feeling yanked in all directions when it comes to researching, planning, and executing marketing and sales.

This is where organizational and goal alignment comes in very handy.  When people are committed to working together,they help each other up and forward in ways each can’t do on their own. When people work against each other, the most polite way you can say about that is that they’re working at cross-purposes.
Continue reading Why You Need To Align Marketing and Sales

Boost Your Traffic With Product Reviews

After “How To Use Product Reviews As An Effective Sales Strategy,” here are more ways you can use product reviews to generate more traffic.

When it comes to making purchasing decisions, you really can’t tell how your customers decide to click on the ‘Buy’ button.

  • Someone in a hurry could have just picked the first few options presented on the search results page, and those results included your website (SEO).
  • Your website may have been recommended to a prospective customer by an affiliate or  a friend (word-of-mouth and affiliate programs).
  • A research-driven prospect found your product reviews and that convinced them to make a purchase (high-value content).

Of these three scenarios, we’ll focus on the last part.

The Internet’s influence has made us update-ravenous and habituated for more data. It’s not just the speed at which we can get it, it’s the  blatant promise of what we can do with it — the potential — that is addicting.  If you want to leverage your product reviews into getting more traffic to your website, it’s pretty hard to go wrong in providing too much data in this case.

What you want to do is present it well.

Rules of thumb:

  • Walls of text are generally visual turn-offs. Breaking information down into manageable bites  with bullets, subheadings and short paragraphs helps your readers quickly get to the salient points they need to formulate a decision.
  • To boost your search engine ranks, you can put information on individual pages.  This also gives your visitors the  option to just open new tabs instead of having to click forwards or backwards to read more.
  • Present different data differently: individual reviews on separate pages, product comparisons (in chart form, for example) on one page.
  • Optimizing all your products page reviews with focused keywords helps people find you faster:  ‘product review’, ‘product specs’ or ‘product specifications’,  etc.
  • If you offer tutorials on how to use your products:  using keywords  like  ‘product tutorials’, ‘DIY’, ‘step-by-step’ will also help.

Continue reading Boost Your Traffic With Product Reviews

5 Reasons You Can Trust Content Marketing To Stay

Maybe as an average internet surfer you can claim to have seen just about everything on the internet, and then some. You have Google, YouTube, Instructables and Wikipedia. You have your RSS feeds, your podcast subscriptions and your favorite live-stream sources for the latest news. Why fork out money when you can get all the information you need for free?

The scenario above is from the vantage point of a consumer. Yes, there is good, solid information freely available on the internet on just about any topic you can care to name, so why pay?

Flip the view and look at it from the point of view of the content creators who make it to the top of their niche. Content marketing isn’t always or only about money, despite the ‘marketing’ part. There are things other than money you can accrue with good content.

Here, put the spotlight back on you: Why do you patronize the sites you do, or follow the bloggers, vloggers, podcasters and creators that you do? What do you do with the content?

You like the content provided. You trust that the content creators know their stuff , and trust the stuff they put out there. You follow them, ‘like’ them, recommend them, rely on them.

What do they get in return?

  • Followers. People who like their work and support it, and them.
  • The knowledge that people in their market — the audience they’re creating their work for– trust them and rely on their content.
  • The knowledge that their work is appreciated and helps make a difference.
  • A reputation for interesting, good work. For being an authority in their niche.

The list goes on.

Now do a little flip again, and put yourself into the role of the content provider. What do you get in return for the result of your determination, imagination and hard work? Continue reading 5 Reasons You Can Trust Content Marketing To Stay

How Video and YouTube Can Strengthen Business and Market Share

Let’s start with the facts:
YouTube is the third most visited site in the word, right after Google and Facebook. The site gets over a billion unique users visiting on a monthly basis, and their viewership base is helped along by the sheer number of videos they offer, with more coming in: a 100 hour’s worth every minute, according to them.

If you’re a US based business, Nielsen ratings identify YouTube as reaching more US adults (18-34) than any US cable network, and you can also reach a world-wide audience easily, what with 80% of the traffic coming from outside the country. When it comes to accessibility and global reach, YouTube “is localized in 61 countries and across 61 languages.”

With millions of subscribers, it’s virtually impossible not to have a significant population of your target market included in the YouTube tribe. When you include videos in your marketing strategy, you’ll be adding an enormously powerful tool and YouTube’s brand to work in your corner. In conjunction with Google ad platforms (Google bought the company in 2006), there are thousands of channels making money for their content-creators. You won’t be limited to laptops and desktop users, since the videos are also available on mobile device platforms.

Another good thing is that you’ll have a form of copyright protection built in with YouTube’s Content ID system, which filters identical files uploaded by other members and checks them for matches.

What can you do with YouTube?
Inform, educate, respond. You can teach your customers how to get the most out of your products. Continue reading How Video and YouTube Can Strengthen Business and Market Share

How Do You Make Money From Social Media?

There are many ways to make money via using social media; you can check it for yourself with a little judicious research. After all, with the internet connecting everyone, on a personal level you already get to see how much time people spend on Facebook, or YouTube, or tweeting, and then witness other people managing to monetize those activities , for example, with revenue from ads and sponsors.

What is your main goal?
Okay, you want to make money using social media. That’s clear. Now, how do you want to go about doing it?

  • Do you want to make money in addition to your main income via a sideline, some moonlighting, or by setting up an additional stream of income?
  • Or do you want this venture using social media to make you money by itself ?This is a lot more involved.
  • Or do you want to venture out as an expansion of your online presence? This takes a good view of the long-term.

Your action plan will of course differ with your main goals, so you need to be very clear on what you want, and what you’ll have to do to make it happen.

  • Are you using social media to funnel visitors to your website? That’s income if they buy something, or click-through your affiliate page.
  • Are you using it to inform your customers or educate them? That’s informational and promotional, and falls under marketing too.
  • Are you using it to solicit feedback on a project ? That’s testing the waters to see if an idea can make money.

You can use social media marketing to fulfill a business goal (make money, promote a product, solidify brand awareness), gain exposure, or even change public perception. Maybe your brand is in trouble – social media marketing can you get real-time assessments and feedback from customers, faster than any formal focus group. That can help you address issues before they gain a life of their own. Continue reading How Do You Make Money From Social Media?

Marketing Your Brand With Ezines

28 July 2013, by A. Cedilla

Have you ever thought of making an e-zine to spread the word about your brand?

An e-zine is an electronic magazine, like a little pocket full of content that can quickly and easily be shared from person to person as much as forwarded emails are. Many paper/dead-tree magazines also have digital editions to take advantage of today’s tablet-rich consumer environment. For example, look at Time, Sports Illustrated, GQ and People magazine.

Publishing survives because of advertising and subscriptions. When publishers of popular magazines decided to venture into online digital versions of their original product line, they establish an online and offline presence that lets them take advantage of new (to them) technology.

Ebooks and ebook readers paved the way for ezines to gain mainstream acceptance, and for cross-pollination to occur, since there are ezines that also ventures into print edition. Either way, an online and offline version of content can only spread the influence of the magazine’s brand –as well as the advertiser’s products in it.

For a purely online business, an ezine can help spread the word about what your customers can do with your products farther, faster, and cheaper than traditional methods. With an ezine, you can promote your website with back links to your site, with direct links to your products for one click orders.

How do you lessen the production load?
Join up with others in your niche, people you can trust, and move towards a common goal. Forging agreements where people also pay you to let them advertise their products in your ezine can also lessen the costs of producing it, and provide additional income.

Promoting each others’ products, sharing relevant information, lessons, and tips also fosters community, and a robust support system, a vital aspect to ensuring good relationships with others and a healthy business online. Continue reading Marketing Your Brand With Ezines

How To Be Infectious: Using Viral Marketing

Viral marketing, for those new to the game, is an online marketing method that works in the same way as germs do in the flu season: you pass germs on for free, spreading like a virus. Hence the term ‘viral’.

In internet marketing and ecommerce, viral marketing is all about giving away a free version of your product or service (the ‘germ’ in this scenario) to interested people, making sure that with that particular freebie, whatever it is, your website link, your business’s contact information and email address are included or embedded somehow.

The recipients are allowed to pass it along to anyone they know that they believe would be interested in or benefit from the freebie as well — spreading the viral element in their social network.

You don’t have to push products onto people with a hard sell, or spam them, because people’s natural inclination to share the latest Big Thing or great find does it for you.

Here are some popular viral marketing methods: Continue reading How To Be Infectious: Using Viral Marketing