When people visit your websites, what do they see right up front?
If you’ve ever been a fan of those DIY and home-flipping shows, you probably know that ‘staging’ a house for sale prepares the house in the most appealing way possible. In the language of real estate, ‘staging’ is strategically dressing a house up with carefully placed furniture, cool accessories, and using attractive paint colors so that viewers would be drawn in and really be able to imagine themselves living in the house. Staging sparks desire, and desirability pushes prospective buyers into making an offer.
A business website is designed for many things. It is the public front of the business on the internet, and as such must be designed for ease of communication and commerce. As your business portal, your website sets the stage to highlight your product’s strengths and make them appealing to the greatest number of prospective buyers. What feelings do you intend your website to spark in your visitors? How do you do it so they would be most influenced to buy?
It is essential that you use all available elements of your website to show how your products will make a difference for the people comprising your target market. You need to ‘stage’ your website.
Continue reading ‘Staging’ Tips For A Welcoming Website
When you’re just testing the waters with your first website as a hobby, you may rely on the recommendations of a few of your friend with sites of their own, or go with your ISP’s free services.
But when you’re looking to share your expertise with others and establish a business and profit-oriented presence on the Internet, you need to push past your worries and current knowledge, and look for a professional web hosting service, one with certain features and services.
You don’t have to worry about the technicalese and terminology, you just have to have what these terms describe. Know what you need, comparison-shop and do the research as part of the search process.
What should you look for?
Reliability and Speed
This is non-negotiable. A good bet would be a service with its own equipment and built-in redundancy in the infrastructure: high-speed connections to multiple Internet backbones, backup power generators and backup systems in place.
Most hosting companies will include their high-speed connections and system set-up as part of their service’s selling points, as well as guarantee 99% or better up-time of your web site. You can compare selling points to see what best fits your website needs. Continue reading 10 Proven Tips for Picking A Web Host
- You meet an old college friend in the mall, one you know has a very active social network and loves to shop. You get to talking about old times, and before you go on your separate ways, you hand her your card and ask her to visit your website to see your on-line clothes shop.
- You’re a free-lance photographer. Your gallery is on-line, as are your contact numbers and information.
- Your family is scattered all over the globe and current airfare is atrocious. You have a family website (set to members-only access, can’t be too careful nowadays).
Your website can be your showcase, your business and advertising in one, a place to welcome family, customers or people with similar interests. All it needed was planning, some research on tools, and patience… voila, your very own website! Continue reading Building Your Own Website